HeyGen vs Lucid Software — Pricing, Plans, and Verified Costs (2026)
Lucid Software starts at $10/mo. HeyGen uses custom pricing — request a quote to compare.
See price history: HeyGen · Lucid Software
AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.
The visual collaboration platform bundling Lucidchart (diagrams, flowcharts, ERDs, network maps) + Lucidspark (whiteboarding) into one subscription. Positioned as the professional alternative to Miro (whiteboarding-first) + Visio (desktop diagramming) for teams that need both formal diagrams and casual brainstorming. Distinctive for its data-driven diagrams (auto-generate ERDs from database schemas, org charts from HRIS, network diagrams from cloud accounts). Priced $8-$10/user/mo across Free/Individual/Team plus custom Enterprise. Publicly discussed valuation $3B (2021 Series D). Serves 100M+ users including 99% of Fortune 500.
All plans compared
| Tier role | Plan | HeyGen monthly | HeyGen annual | Lucid Software monthly | Lucid Software annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Creator / Individual | $29 | $24 | $10 | $8 |
| Teams | Team | $89 | $72 | $12 | $10 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HeyGen is worth it if… marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
Lucid Software is worth it if… teams (3-500 people) that need both formal diagrams (flowcharts, ERDs, network maps) AND brainstorming whiteboards in one subscription — particularly if Miro feels too casual and Visio feels too Microsoft-locked. Free covers 3 documents (personal); Individual for solo pros who need just diagrams OR whiteboard; Team ($10/user annual) bundles both plus real-time collaboration; Enterprise adds SSO + SCIM + advanced admin.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HeyGen over Lucid Software if…
Choose HeyGen if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile HeyGen is built for: marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names).
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Lucid Software if…
- You're comfortable with Lucid Software's from $10/mo entry point.
- You match the profile Lucid Software is built for: teams (3-500 people) that need both formal diagrams (flowcharts, ERDs, network maps) AND brainstorming whiteboards in one subscription — particularly if Miro feels too casual and Visio feels too Microsoft-locked.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| HeyGen | Lucid Software | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Custom | $10/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | — |
| Last verified | — | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.