HeyGen vs Synthesia — Pricing, Plans, and Verified Costs (2026)
Both HeyGen and Synthesia use custom pricing — request quotes from each to compare.
AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.
AI avatar video platform — generate presenter-style videos from a script and a chosen AI avatar. Pricing: Starter $18/mo (10 mins video), Creator $64/mo (30 mins), Enterprise custom. Popular with corporate learning, internal comms, and marketing teams producing multilingual video content at scale.
All plans compared
| Tier role | Plan | HeyGen monthly | HeyGen annual | Synthesia monthly | Synthesia annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Creator / Starter | $29 | $24 | $18 | $18 |
| Pro / power | — / Creator | — | — | $64 | $55 |
| Teams | Team / — | $89 | $72 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HeyGen is worth it if… marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
Synthesia is worth it if… enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language. Starter ($18/mo) is limited but usable; Creator ($64/mo) suits regular business use; Enterprise adds custom avatars + SSO.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HeyGen over Synthesia if…
Choose HeyGen if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile HeyGen is built for: marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names).
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Synthesia if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Synthesia is built for: enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| HeyGen | Synthesia | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | Custom | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | Tiered |
| Last verified | — | — |
| Full pricing | View full pricing | View full pricing |