Jotform vs Miro — Pricing, Plans, and Verified Costs (2026)
Jotform starts at $39/mo. Miro starts at $10/mo. Miro is $29/mo cheaper on the entry tier than Jotform.
Online form builder with 25M+ users globally, founded 2006 in San Francisco. Positioned as the feature-rich, non-enterprise alternative to Typeform and the free-plan-friendly alternative to Google Forms. Distinctive for offering the widest range of form templates (10,000+) + native e-signature + workflow automation + HIPAA compliance without needing Enterprise tier. Priced Free-$129/mo across Starter/Bronze/Silver/Gold plus custom Enterprise. Also runs Jotform Sign, Jotform Apps, Jotform Tables, Jotform Approvals, and Jotform AI Agent (2024 launch) as separate product lines within the same subscription. Bootstrapped/privately held.
Online whiteboard for visual collaboration, publicly traded (MIRO not the ticker — private company as of 2026). Positioned as the alternative to physical whiteboards for distributed teams and the visual-first alternative to Miro/Mural/Figma FigJam. Distinctive for its massive template library (10K+ community templates) and its enterprise moat via IT and design ops teams. Priced free-$16/user/mo with a free tier limited to 3 editable boards.
All plans compared
| Tier role | Plan | Jotform monthly | Jotform annual | Miro monthly | Miro annual |
|---|---|---|---|---|---|
| Free / starter | Starter (Free) / Free | Free | Free | Free | Free |
| Entry paid | Bronze / Starter | $39 | $34 | $10 | $8 |
| Mid tier | Silver / — | $49 | $39 | — | — |
| Pro / power | Gold / — | $129 | $99 | — | — |
| Teams | — / Business | — | — | $25 | $20 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Jotform is worth it if… teams (1-50 people) that need form-building beyond Google Forms simplicity but under Typeform's premium price — particularly for lead capture, event registration, order forms, patient intake (HIPAA available), and payment collection. Free covers hobbyist use (5 forms/100 submissions); Bronze/Silver for solopreneurs/small teams; Gold for scaling agencies; Enterprise for SSO + admin.
Miro is worth it if… cross-functional teams (10-500 people) that run workshops, design sprints, retrospectives, and stakeholder maps — the enterprise whiteboard default for hybrid teams. Free tier covers 3 boards; Starter unlocks unlimited boards; Business adds SSO and advanced admin.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Jotform over Miro if…
Choose Jotform if…
- You're comfortable with Jotform's from $39/mo entry point.
- You match the profile Jotform is built for: teams (1-50 people) that need form-building beyond Google Forms simplicity but under Typeform's premium price — particularly for lead capture, event registration, order forms, patient intake (HIPAA available), and payment collection.
- You need a general-purpose productivity option rather than a vertical-specific one.
Choose Miro if…
- You want fixed-price predictability (per seat, from $10/mo).
- You match the profile Miro is built for: cross-functional teams (10-500 people) that run workshops, design sprints, retrospectives, and stakeholder maps — the enterprise whiteboard default for hybrid teams.
- You need a general-purpose productivity option rather than a vertical-specific one.
At a glance
| Jotform | Miro | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $10/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Seat |
| Verification | Verified August 12, 2026 | Verified August 15, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.