Leonardo.ai vs Tavus — Pricing, Plans, and Verified Costs (2026)
Leonardo.ai starts at $12/mo. Tavus starts at $39/mo. Leonardo.ai is $27/mo cheaper on the entry tier than Tavus.
See price history: Leonardo.ai · Tavus
AI image generation platform with a strong game-art community. Pricing: Free (150 daily tokens), Apprentice $12/mo, Artisan $30/mo, Maestro $60/mo. Popular with game developers, concept artists, and marketers who need consistent character generation and stylized art.
AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.
All plans compared
| Tier role | Plan | Leonardo.ai monthly | Leonardo.ai annual | Tavus monthly | Tavus annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Essential (formerly Apprentice) / Hobbyist | $12 | $10 | $39 | $39 |
| Mid tier | Premium (formerly Artisan) / Starter | $30 | $24 | $375 | $300 |
| Pro / power | Ultimate (formerly Maestro) / Growth | $60 | $48 | $700 | $560 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Leonardo.ai is worth it if… Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts. The pre-trained model library specialized for game art is a real differentiator vs Midjourney's general aesthetic.
Tavus is worth it if… sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Leonardo.ai over Tavus if…
Choose Leonardo.ai if…
- You want fixed-price predictability (tiered, from $12/mo).
- You match the profile Leonardo.ai is built for: Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Tavus if…
- You want fixed-price predictability (tiered, from $39/mo).
- You match the profile Tavus is built for: sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Leonardo.ai | Tavus | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $12/mo | $39/mo |
| Enterprise available | No | Yes |
| Pricing model | Tiered | Tiered |
| Verification | Checked October 2, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Verification cadence varies by tool; check each tool page.