Lovable vs v0 — Pricing, Plans, and Verified Costs (2026)

TL;DR

Lovable starts at $25/mo. v0 starts at $30/mo. Lovable is $5/mo cheaper on the entry tier than v0.

Pricing under review

See price history: Lovable · v0

How pricing works

These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.

  • Lovable (Hybrid) — Lovable is hybrid: a fixed subscription from $25/mo plus metered usage on top. Your real bill moves with volume, not seat count.
  • v0 (Per Seat) — v0 bills on a fixed plan from $30/mo, so the listed price is what you pay regardless of volume.

Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.

Lovable logo
Lovable
Developer & Infrastructure
Starts at
$25/mo

AI-native web app builder. Prompt in natural language, get a working React/Tailwind app with Supabase backend, deploy in minutes. All plans share a unified credit pool that covers building, Lovable Cloud hosting, and AI generation through a single AI gateway. Pricing: Free (5 daily credits, 30/mo cap), Pro $25/mo (100 credits), Business $50/mo (SSO + governance, same 100 credits), Enterprise custom. Annual billing ~16% off (Pro $21/mo, Business $42/mo). Popular with founders and product managers building MVPs. Powers SaaS Price Hub itself.

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v0 logo
v0
Developer & Infrastructure
Starts at
$30/mo

Vercel's AI-native UI/UX generation tool. Prompt in natural language, get production-ready React + shadcn/ui components ready to deploy on Vercel. Pricing restructured July 2026: the old Premium $20/mo plan was sunset, Team $30/user/mo became the entry paid tier. Pricing: Free (limited daily credits), Team $30/user/mo, Business $100/mo, Enterprise custom. Credit-based generation — longer prompts burn more credits. Popular with front-end developers already on the Vercel stack.

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All plans compared

Tier rolePlanLovable monthlyLovable annualv0 monthlyv0 annual
Free / starterFreeFreeFreeFreeFree
Entry paidPro / Business$25$21$100$80
TeamsBusiness / Team$50$42$30$24
EnterpriseEnterpriseCustomCustomCustomCustom

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Lovable logo
Lovable

Lovable is worth it if… non-developers and PMs who want to ship a functional web app from a prompt without touching code. The credit-pool model is the unlock: your $25 subscription covers building, hosting, and AI generation from one bucket, no separate infra bills to reconcile.

v0 logo
v0

v0 is worth it if… developers who want AI-generated React components with shadcn/ui built in and native Vercel deployment. It sits between Lovable (full app builder) and Cursor (code editor) — v0's sweet spot is UI iteration and component generation, not full app scaffolding.

Bottom line: Choose based on how you want to pay — Lovable is hybrid, v0 is per seat.

Choose Lovable over v0 if…

Choose Lovable if…

  • You're fine with a base subscription plus metered usage on top (from $25/mo).
  • You match the profile Lovable is built for: non-developers and PMs who want to ship a functional web app from a prompt without touching code.
  • You need a general-purpose developer & infrastructure option rather than a vertical-specific one.

Choose v0 if…

  • You want fixed-price predictability (per seat, from $30/mo).
  • You match the profile v0 is built for: developers who want AI-generated React components with shadcn/ui built in and native Vercel deployment.
  • You need a general-purpose developer & infrastructure option rather than a vertical-specific one.

At a glance

Lovablev0
Free plan Yes Yes
Entry price$25/mo$30/mo
Enterprise available Yes Yes
Pricing modelHybridPer Seat
VerificationPricing under reviewPricing under review
Full pricingView full pricing View full pricing

Pricing last verified October 1, 2026. Verification cadence varies by tool; check each tool page.

Frequently asked questions

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Common questions about Lovable and v0

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