Lytics
Lytics · CDP (Customer Data Platform)
A composable, Google Cloud-native CDP acquired by Contentstack in January 2025. Its connectivity design leans on running inside your own cloud: it deploys into your Google Cloud project and works directly against BigQuery, so customer data never leaves your infrastructure, while still syncing audiences out to ad platforms, email tools and personalisation engines. Under Contentstack it is being positioned alongside the CMS, pairing content management with audience data so that personalisation decisions and the content they serve sit in one stack. Billed in credits, where one credit is one update to a user profile.
In other words, Lytics appeals to teams already standardised on Google Cloud who want a CDP that does not become another data silo. The credit model is unusually legible — you can reason about cost by estimating profile updates rather than decoding tiers. Check the Contentstack roadmap before committing: the standalone Lytics site is being wound down, and the product's future is as part of a content platform rather than an independent CDP.
Pricing summary
No monthly fees
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Composable, Google Cloud-native; acquired by Contentstack
- Deployment
- Runs inside your own Google Cloud project - customer data does not leave your infrastructure
- Event collection
- Yes
- Reverse ETL
- Yes
- Warehouses
- BigQuery (native)
- Key destinations
- Ad platformsemail toolspersonalisation engines
- Best fit
- Teams standardised on Google Cloud who want a CDP that is not another data silo
Not on Google Cloud? Much of the architectural advantage disappears. Want an independent CDP with its own roadmap? This one is being folded into Contentstack. Need published prices? Only the free Developer tier has a public number.
All plans
See a plain-English answer to “How much does Lytics cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Developer | Free | Free | free tier, basic features |
Growth | Custom | Custom | credit-based; auto-upgrades if monthly allocation is exceeded |
Enterprise | Custom | Custom | quote only; no per-month overage charging |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for Lytics. Full history will build as we log changes. See what we have so far →
Common questions about Lytics
- How much does Lytics cost in 2026?
- Does Lytics have a free plan?
- What are the best Lytics alternatives in 2026?
- Is Lytics worth it?
- Lytics appeals to teams already standardised on Google Cloud who want a CDP that does not become another data silo. The credit model is unusually legible — you can reason about cost by estimating profile updates rather than decoding tiers.
- What are the pricing tiers of Lytics?
- Lytics has 3 plans: Developer (free), Growth (free), Enterprise (custom).
- Is Lytics priced per user?
- No. Lytics is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Lytics pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how Lytics compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Credits (one credit = one user profile update)
- Pricing transparency
- Partial
Not the right fit?
See alternatives to Lytics