Zeta
Zeta · CDP (Customer Data Platform)
Zeta CDP+ is the data layer of Zeta Global's enterprise marketing cloud, and the distinguishing feature is what it connects to beyond your own systems: Zeta operates a large proprietary identity and intent data set, so the platform enriches your first-party profiles with third-party signals rather than only unifying what you already hold. Alongside that it does the expected work — ingesting from web, app, CRM and warehouse sources, resolving identity, then activating into email, ads, site personalisation and its own messaging channels. Zeta Global is publicly traded (NYSE: ZETA). Enterprise contracts, nothing published.
In other words, Zeta is bought for reach as much as for data management — the pitch is that its own audience graph helps you find and score people you do not already know, which a pure first-party CDP cannot do. That makes it a marketing-cloud decision rather than an infrastructure one. Evaluate the data quality of the proprietary graph carefully, since it is the part you are paying a premium for and the part you cannot verify from outside.
Pricing summary
Pay as you go
Main metered limit
Not applicable
Works with your stack
- Architecture
- Vendor-hosted; data layer of the Zeta Global marketing cloud
- Event collection
- Yes
- Reverse ETL
- No
- Sources
- WebappCRM and warehouse
- Third-party data
- Proprietary identity and intent graph - enriches first-party profiles with external signals rather than only unifying what you hold
- Key destinations
- Emailadssite personalisationZeta's own messaging channels
- Best fit
- Marketers buying audience reach and prospecting, not only first-party data management
Only need to unify your own first-party data? The third-party graph is the expensive part and you would not use it. Want warehouse-native architecture? Hightouch, Census and RudderStack are built that way; Zeta is a suite. Small or mid-market? Contract sizes put this well out of range.
All plans
See a plain-English answer to “How much does Zeta cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Custom | Custom | Custom | quote only; annual contracts with usage-based overage charges |
All tier prices checked September 24, 2026 · View source →
Price history
Price tracking is just getting started for Zeta. Full history will build as we log changes. See what we have so far →
Common questions about Zeta
- How much does Zeta cost in 2026?
- Does Zeta have a free plan?
- What are the best Zeta alternatives in 2026?
- Is Zeta worth it?
- Zeta is bought for reach as much as for data management — the pitch is that its own audience graph helps you find and score people you do not already know, which a pure first-party CDP cannot do. That makes it a marketing-cloud decision rather than an infrastructure one.
- What are the pricing tiers of Zeta?
- Zeta has 1 plans: Custom (custom).
- Is Zeta priced per user?
- No. Zeta is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Zeta pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how Zeta compares to other CDP (Customer Data Platform) tools we track. Prices verified daily.
At a glance
- Key limit metric
- Annual contract plus usage overages
- Pricing transparency
- Opaque
Not the right fit?
See alternatives to Zeta