What's the difference between ActiveCampaign Marketing Starter and Anyword?

ActiveCampaign Marketing Starter is ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp, while Anyword is AI copywriting platform focused on predictive performance scoring — tells you which ad copy or email variant will perform best before you spend on it. Pricing: Starter $49/mo (single user), Data-Driven $99/mo (predictive scoring), Business $499/mo (custom brand voice + team), Enterprise custom. Popular with performance marketers running paid ad campaigns at scale. On price, activeCampaign Marketing Starter starts at $19/mo; Anyword uses custom pricing, so a direct comparison requires a quote. They also bill differently: ActiveCampaign Marketing Starter is per usage and Anyword is tiered, so the headline prices only match once you plug in your own volume.

Which costs less, ActiveCampaign Marketing Starter or Anyword?

ActiveCampaign Marketing Starter starts at $19/mo; Anyword uses custom pricing, so a direct comparison requires a quote.

Is ActiveCampaign Marketing Starter or Anyword priced per seat or per usage?

ActiveCampaign Marketing Starter bills purely on usage — contacts. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume. Anyword bills on a fixed plan, so the listed price is what you pay regardless of volume.

Does ActiveCampaign Marketing Starter have a free plan?

ActiveCampaign Marketing Starter's free-plan availability isn't confirmed — check the pricing page for the latest.

Does Anyword have a free plan?

Anyword's free-plan availability isn't confirmed — check the pricing page for the latest.

How does ActiveCampaign Marketing Starter pricing compare to Anyword for enterprise use?

ActiveCampaign Marketing Starter offers a dedicated enterprise tier with custom pricing. Anyword does not publish an enterprise plan.

When were these prices last verified?

Pricing was last verified on September 12, 2026. SaaS Price Hub tracks vendor pricing pages daily.

ActiveCampaign Marketing Starter vs Anyword — Pricing, Plans, and Verified Costs (2026)

TL;DR

ActiveCampaign Marketing Starter starts at $19/mo. Anyword uses custom pricing — request a quote to compare.

Both prices verified September 12, 2026

See price history: ActiveCampaign Marketing Starter · Anyword

How pricing works

These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.

ActiveCampaign Marketing Starter (Per Usage) — ActiveCampaign Marketing Starter bills purely on usage — contacts. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Anyword (Tiered) — Anyword bills on a fixed plan, so the listed price is what you pay regardless of volume.

Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.

ActiveCampaign Marketing Starter

Marketing & Email

Starts at

$19/mo

ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.

Visit website

Anyword

Marketing & Email

Starts at

Custom

AI copywriting platform focused on predictive performance scoring — tells you which ad copy or email variant will perform best before you spend on it. Pricing: Starter $49/mo (single user), Data-Driven $99/mo (predictive scoring), Business $499/mo (custom brand voice + team), Enterprise custom. Popular with performance marketers running paid ad campaigns at scale.

Visit website

All plans compared

Tier role	Plan	ActiveCampaign Marketing Starter monthly	ActiveCampaign Marketing Starter annual	Anyword monthly	Anyword annual
Entry paid	Starter	$19	$15	$49	$39
Mid tier	Plus / —	$59	$49	—	—
Pro / power	Pro / Data-Driven	$99	$79	$99	$79
Teams	— / Business	—	—	$499	$399
Enterprise	Enterprise	$179	$145	Custom	Custom

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

ActiveCampaign Marketing Starter

ActiveCampaign Marketing Starter is worth it if… SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.

Anyword

Anyword is worth it if… performance marketers who spend $50K+/mo on paid ads and need AI to predict which copy variants will convert. Data-Driven at $99/mo unlocks the predictive scoring that's the actual differentiator.

Bottom line: Choose based on how you want to pay — ActiveCampaign Marketing Starter is per usage, Anyword is tiered.

Choose ActiveCampaign Marketing Starter over Anyword if…

Choose ActiveCampaign Marketing Starter if…

You want to pay only for actual usage (per usage, from $19/mo).
You match the profile ActiveCampaign Marketing Starter is built for: SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag.
You need a general-purpose marketing & email option rather than a vertical-specific one.

Choose Anyword if…

You want fixed-price predictability (tiered, custom pricing).
You match the profile Anyword is built for: performance marketers who spend $50K+/mo on paid ads and need AI to predict which copy variants will convert.
You need a general-purpose marketing & email option rather than a vertical-specific one.

At a glance

	ActiveCampaign Marketing Starter	Anyword
Free plan	No	No
Entry price	$19/mo	Custom
Enterprise available	Yes	Yes
Pricing model	Per Usage	Tiered
Last verified	September 12, 2026	—
Full pricing	View full pricing	View full pricing