ActiveCampaign Marketing Starter vs Anyword — Pricing, Plans, and Verified Costs (2026)
ActiveCampaign Marketing Starter starts at $19/mo. Anyword starts at $49/mo. ActiveCampaign Marketing Starter is $30/mo cheaper on the entry tier than Anyword.
See price history: ActiveCampaign Marketing Starter · Anyword
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- ActiveCampaign Marketing Starter (Per Usage) — ActiveCampaign Marketing Starter bills on usage — contacts on top of a paid plan starting at $19/mo. The plan includes an allowance; anything beyond it is metered.
- Anyword (Tiered) — Anyword bills on a fixed plan from $49/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
AI copywriting platform focused on predictive performance scoring — tells you which ad copy or email variant will perform best before you spend on it. Pricing: Starter $49/mo (single user), Data-Driven $99/mo (predictive scoring), Business $499/mo (custom brand voice + team), Enterprise custom. Popular with performance marketers running paid ad campaigns at scale.
All plans compared
| Tier role | Plan | ActiveCampaign Marketing Starter monthly | ActiveCampaign Marketing Starter annual | Anyword monthly | Anyword annual |
|---|---|---|---|---|---|
| Entry paid | Starter | $19 | $15 | $49 | $39 |
| Mid tier | Plus / — | $59 | $49 | — | — |
| Pro / power | Pro / Data-Driven | $99 | $79 | $99 | $79 |
| Teams | — / Business | — | — | Custom | Custom |
| Enterprise | Enterprise | $179 | $145 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
ActiveCampaign Marketing Starter is worth it if… SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.
Anyword is worth it if… performance marketers who spend $50K+/mo on paid ads and need AI to predict which copy variants will convert. Data-Driven at $99/mo unlocks the predictive scoring that's the actual differentiator.
Bottom line: Choose based on how you want to pay — ActiveCampaign Marketing Starter is per usage, Anyword is tiered.
Choose ActiveCampaign Marketing Starter over Anyword if…
Choose ActiveCampaign Marketing Starter if…
- You want to pay only for actual usage (per usage, from $19/mo).
- You match the profile ActiveCampaign Marketing Starter is built for: SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Anyword if…
- You want fixed-price predictability (tiered, from $49/mo).
- You match the profile Anyword is built for: performance marketers who spend $50K+/mo on paid ads and need AI to predict which copy variants will convert.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| ActiveCampaign Marketing Starter | Anyword | |
|---|---|---|
| Free plan | No | No |
| Entry price | $19/mo | $49/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Tiered |
| Verification | Checked October 3, 2026 | Checked October 2, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about ActiveCampaign Marketing Starter and Anyword
- How much does ActiveCampaign Marketing Starter cost in 2026?
- Does ActiveCampaign Marketing Starter have a free plan?
- How often does ActiveCampaign Marketing Starter change prices?
- What are the best ActiveCampaign Marketing Starter alternatives in 2026?
- How much does Anyword cost in 2026?
- Does Anyword have a free plan?
- What are the best Anyword alternatives in 2026?