Marketing & EmailPublicPricing under review

Mailerlite Pricing

Mailerlite · Marketing & Email

European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.

In other words, Mailerlite is worth it for creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs. Extremely easy setup. Native integrations with Shopify, WooCommerce, WordPress, Zapier, and 100+ tools. Downside: June 2026 restructure was a stealth increase (headline held but tier coverage shrank), and automation depth lags ActiveCampaign/Klaviyo.

📈 See price history Visit website

Pricing summary

Starting price

$12/mo

Entry plan; usage billed on top

Pricing model

Per Usage

Plan fee + usage

Key limit

Subscribers

Main metered limit

Free trial

30-day free trial + free plan

Pricing verified for United States.View full pricing details on Mailerlite's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

E-commerce with revenue attribution? Pick Klaviyo. Advanced automations + CRM? ActiveCampaign. Newsletter operator? Beehiiv or Substack. Free with generous limits? Brevo (300 emails/day) or ConvertKit free (up to 10K subs).

All plans

See a plain-English answer to “How much does Mailerlite cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	250 subscribers, 2,500 emails/mo (cut from 1,000 sub / 12,000 emails on 2026-07-01)
ComfortEntry tier	$12	$10.8Save 10%	500 subscribers, unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, AI writing assistant
Power	$25	$22.5Save 10%	500 subscribers, unlimited seats + monthly emails + automations + forms, digital products, 24/7 live chat
Enterprise	Custom	Custom	100K+ subscribers, dedicated IP, dedicated success manager

Pricing under review · View source →

View price history →

Price history

Price tracking is just getting started for Mailerlite. Full history will build as we log changes. See what we have so far →

Common questions about Mailerlite

Is Mailerlite worth it?: Mailerlite is worth it for creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
What are the pricing tiers of Mailerlite?: Mailerlite has 4 plans: Free (free), Comfort ($12/mo), Power ($25/mo), Enterprise (custom).
Does Mailerlite offer annual discounts?: Yes. Paying annually brings the entry plan from $12/month down to $10.80/month — about 10% cheaper.

Frequently asked questions

About Mailerlite pricing.

Mailerlite pricing starts at $12/month on monthly billing, or $10.80/month if billed annually — a 10% saving. Mailerlite offers 3 paid plans in total, ranging from $12 to $25/month. Enterprise pricing is custom-quoted.

Yes to both. Mailerlite has a free plan (with limitations noted below) and also offers a 30-day free trial of paid plans.

Mailerlite has 4 publicly-priced tiers as of September 25, 2026:
• Free — free. 250 subscribers, 2,500 emails/mo (cut from 1,000 sub / 12,000 emails on 2026-07-01).
• Comfort — $12/mo ($10.80/mo billed annually). 500 subscribers, unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, AI writing assistant.
• Power — $25/mo ($22.50/mo billed annually). 500 subscribers, unlimited seats + monthly emails + automations + forms, digital products, 24/7 live chat.
• Enterprise — custom-priced. 100K+ subscribers, dedicated IP, dedicated success manager.

Yes. Mailerlite has had 1 price change in the last 90 days. Most recent: Entry tier rose from $10 to $12/month on Oct 11, 2026. See full history at /tools/mailerlite/price-history.

Mailerlite is on the lower end of Marketing & Email pricing. Of the 31 Marketing & Email tools we track with published entry prices, Mailerlite is among the 6 cheapest at $12/month. The cheapest option in this category is Buffer at $6/month.