Marketing & EmailPublicPricing under review

Buffer Pricing

Buffer · Marketing & Email

Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.

In other words, Buffer is worth it for solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing. Free plan covers 3 channels; Team adds analytics and collaboration. Extremely easy setup (5 minutes to first scheduled post). Native integrations with Canva, Notion, and Zapier. Downside: analytics are shallow versus Sprout or Hootsuite, and there's no built-in listening or engagement inbox at lower tiers.

📈 See price history Visit website

Pricing summary

Starting price

$6/mo

$5/mo billed annually

Pricing model

Per Seat

Both

Key limit

Social channels

Main metered limit

Free trial

14-day free trial + free plan

Pricing verified for United States.View full pricing details on Buffer's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Need advanced listening + engagement inbox? Pick Sprout Social or Hootsuite. Just one channel (LinkedIn or X)? Native scheduling is free.

All plans

See a plain-English answer to “How much does Buffer cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	3 channels
EssentialsEntry tier	$6	$5Save 17%	per channel/mo, channels 11+ discounted
Team	$12	$10Save 17%	per channel/mo, unlimited users + approvals

Pricing under review · View source →

View price history →

Price history

Price tracking is just getting started for Buffer. Full history will build as we log changes. See what we have so far →

Common questions about Buffer

Is Buffer worth it?: Buffer is worth it for solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing. Free plan covers 3 channels; Team adds analytics and collaboration.
What are the pricing tiers of Buffer?: Buffer has 3 plans: Free (free), Essentials ($6/mo), Team ($12/mo).
Does Buffer offer annual discounts?: Yes. Paying annually brings the entry plan from $6/month down to $5/month — about 17% cheaper.

Frequently asked questions

About Buffer pricing.

Buffer pricing starts at $6/month on monthly billing, or $5/month if billed annually — a 17% saving. Buffer offers 3 paid plans in total, ranging from $6 to $12/month.

Yes to both. Buffer has a free plan (with limitations noted below) and also offers a 14-day free trial of paid plans.

Buffer has 3 publicly-priced tiers as of September 27, 2026:
• Free — free. 3 channels.
• Essentials — $6/mo ($5/mo billed annually). per channel/mo, channels 11+ discounted.
• Team — $12/mo ($10/mo billed annually). per channel/mo, unlimited users + approvals.

Buffer's pricing has been stable since Oct 11, 2026. See full history at /tools/buffer/price-history.

Buffer is on the lower end of Marketing & Email pricing. Of the 31 Marketing & Email tools we track with published entry prices, Buffer is among the 1 cheapest at $6/month. The cheapest option in this category is Typefully at $8.25/month.