Buffer
Buffer · Marketing & Email
Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.
In other words, Buffer is worth it for solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing. Free plan covers 3 channels; Team adds analytics and collaboration. Extremely easy setup (5 minutes to first scheduled post). Native integrations with Canva, Notion, and Zapier. Downside: analytics are shallow versus Sprout or Hootsuite, and there's no built-in listening or engagement inbox at lower tiers.
Pricing summary
$5/mo billed annually
Both
Main metered limit
Priced per connected social channel - Essentials $6/channel/mo ($5 billed annually). Free plan covers 3 channels.
Need advanced listening + engagement inbox? Pick Sprout Social or Hootsuite. Just one channel (LinkedIn or X)? Native scheduling is free.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 3 channels |
EssentialsEntry tier | $6 | $5Save 17% | per channel/mo, channels 11+ discounted |
Team | $12 | $10Save 17% | per channel/mo, unlimited users + approvals |
All tier prices verified August 19, 2026 · View source →
Price history
Price tracking is just getting started for Buffer. Full history will build as we log changes. See what we have so far →
Frequently asked questions
About Buffer pricing.
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At a glance
- Key limit metric
- Social channels
- Pricing transparency
- Public
Integrates and connects
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