ActiveCampaign Marketing Starter vs Hootsuite: Pricing Comparison (2026)
ActiveCampaign Marketing Starter starts at $19/mo. Hootsuite starts at $99/mo. ActiveCampaign Marketing Starter is $80/mo cheaper on the entry tier than Hootsuite.
See price history: ActiveCampaign Marketing Starter · Hootsuite
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
All plans compared
| # | Plan | ActiveCampaign Marketing Starter monthly | ActiveCampaign Marketing Starter annual | Hootsuite monthly | Hootsuite annual |
|---|---|---|---|---|---|
| 1 | Starter / Standard | 19 | 15 | 99 | 99 |
| 2 | Plus / Professional | — | 49 | 199 | 199 |
| 3 | Pro / Advanced | — | 79 | 399 | 399 |
| 4 | Enterprise | — | 145 | custom | custom |
What each is best for
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
At a glance
| ActiveCampaign Marketing Starter | Hootsuite | |
|---|---|---|
| Free plan | — | — |
| Entry price | $19/mo | $99/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | August 25, 2026 | August 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.
Frequently asked questions
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Common questions about ActiveCampaign Marketing Starter and Hootsuite
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- How much does Hootsuite cost in 2026?
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