ActiveCampaign Marketing Starter vs Insightly: Pricing Comparison (2026)
ActiveCampaign Marketing Starter starts at $19/mo. Insightly starts at $29/mo. ActiveCampaign Marketing Starter is $10/mo cheaper on the entry tier than Insightly.
See price history: ActiveCampaign Marketing Starter · Insightly
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
All plans compared
| # | Plan | ActiveCampaign Marketing Starter monthly | ActiveCampaign Marketing Starter annual | Insightly monthly | Insightly annual |
|---|---|---|---|---|---|
| 1 | Starter / Plus | 19 | 15 | 29 | 29 |
| 2 | Plus / Professional | — | 49 | 49 | 49 |
| 3 | Pro / Enterprise | — | 79 | 99 | 99 |
| 4 | Enterprise / All-in-One Plus | — | 145 | 349 | 349 |
What each is best for
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
At a glance
| ActiveCampaign Marketing Starter | Insightly | |
|---|---|---|
| Free plan | — | — |
| Entry price | $19/mo | $29/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | August 25, 2026 | August 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 28, 2026. Tracked daily.
Frequently asked questions
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Common questions about ActiveCampaign Marketing Starter and Insightly
- How much does ActiveCampaign Marketing Starter cost in 2026?
- Does ActiveCampaign Marketing Starter have a free plan?
- What are the best ActiveCampaign Marketing Starter alternatives in 2026?
- How much does Insightly cost in 2026?
- Does Insightly have a free plan?
- What are the best Insightly alternatives in 2026?