ActiveCampaign Marketing Starter vs Insightly — Pricing, Plans, and Verified Costs (2026)
ActiveCampaign Marketing Starter starts at $19/mo. Insightly starts at $29/mo. ActiveCampaign Marketing Starter is $10/mo cheaper on the entry tier than Insightly.
See price history: ActiveCampaign Marketing Starter · Insightly
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- ActiveCampaign Marketing Starter (Per Usage) — ActiveCampaign Marketing Starter bills on usage — contacts on top of a paid plan starting at $19/mo. The plan includes an allowance; anything beyond it is metered.
- Insightly (Per Seat) — Insightly bills on a fixed plan from $29/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
All plans compared
| Tier role | Plan | ActiveCampaign Marketing Starter monthly | ActiveCampaign Marketing Starter annual | Insightly monthly | Insightly annual |
|---|---|---|---|---|---|
| Entry paid | Starter / Plus | $19 | $15 | $29 | $29 |
| Mid tier | Plus / Professional | $59 | $49 | $49 | $49 |
| Pro / power | Pro / All-in-One Plus | $99 | $79 | $349 | $349 |
| Enterprise | Enterprise | $179 | $145 | $99 | $99 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
ActiveCampaign Marketing Starter is worth it if… SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.
Insightly is worth it if… Insightly is ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
Bottom line: Choose based on how you want to pay — ActiveCampaign Marketing Starter is per usage, Insightly is per seat.
Choose ActiveCampaign Marketing Starter over Insightly if…
Choose ActiveCampaign Marketing Starter if…
- You want to pay only for actual usage (per usage, from $19/mo).
- You match the profile ActiveCampaign Marketing Starter is built for: SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Insightly if…
- You want fixed-price predictability (per seat, from $29/mo).
- You match the profile Insightly is built for: ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| ActiveCampaign Marketing Starter | Insightly | |
|---|---|---|
| Free plan | No | No |
| Entry price | $19/mo | $29/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.
Frequently asked questions
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Common questions about ActiveCampaign Marketing Starter and Insightly
- How much does ActiveCampaign Marketing Starter cost in 2026?
- Does ActiveCampaign Marketing Starter have a free plan?
- How often does ActiveCampaign Marketing Starter change prices?
- What are the best ActiveCampaign Marketing Starter alternatives in 2026?
- How much does Insightly cost in 2026?
- Does Insightly have a free plan?
- How often does Insightly change prices?
- What are the best Insightly alternatives in 2026?