What's the difference between ActiveCampaign Marketing Starter and Typeform?

ActiveCampaign Marketing Starter is ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp, while Typeform is Beautiful form builder that pioneered one-question-at-a-time UX. Positioned as the alternative to Google Forms and SurveyMonkey for teams that care about form completion rates. Distinctive for conversational feel + design polish + native integrations (Slack, HubSpot, Zapier). Priced $25-$83/mo across three tiers. Barcelona-based, publicly-traded parent. Recently raised prices 20%+ and tightened response limits, driving some users to Tally (free alternative). On price, activeCampaign Marketing Starter is cheaper on the entry tier at $19/mo vs $39/mo for Typeform. They also bill differently: ActiveCampaign Marketing Starter is per usage and Typeform is per seat, so the headline prices only match once you plug in your own volume.

Which costs less, ActiveCampaign Marketing Starter or Typeform?

ActiveCampaign Marketing Starter is cheaper on the entry tier at $19/mo vs $39/mo for Typeform.

Is ActiveCampaign Marketing Starter or Typeform priced per seat or per usage?

ActiveCampaign Marketing Starter bills on usage — contacts on top of a paid plan starting at $19/mo. The plan includes an allowance; anything beyond it is metered. Typeform bills on a fixed plan from $39/mo, so the listed price is what you pay regardless of volume.

Does ActiveCampaign Marketing Starter have a free plan?

ActiveCampaign Marketing Starter's free-plan availability isn't confirmed — check the pricing page for the latest.

Does Typeform have a free plan?

Yes, Typeform offers a free plan.

How does ActiveCampaign Marketing Starter pricing compare to Typeform for enterprise use?

Both ActiveCampaign Marketing Starter and Typeform offer enterprise pricing on request, typically with custom quotes based on seats, usage, and support.

When were these prices last verified?

One or more prices are currently under review.

ActiveCampaign Marketing Starter vs Typeform — Pricing, Plans, and Verified Costs (2026)

TL;DR

ActiveCampaign Marketing Starter starts at $19/mo. Typeform starts at $39/mo. ActiveCampaign Marketing Starter is $20/mo cheaper on the entry tier than Typeform.

Pricing under review

See price history: ActiveCampaign Marketing Starter · Typeform

How pricing works

These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.

ActiveCampaign Marketing Starter (Per Usage) — ActiveCampaign Marketing Starter bills on usage — contacts on top of a paid plan starting at $19/mo. The plan includes an allowance; anything beyond it is metered.
Typeform (Per Seat) — Typeform bills on a fixed plan from $39/mo, so the listed price is what you pay regardless of volume.

Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.

ActiveCampaign Marketing Starter

Marketing & Email

Starts at

$19/mo

ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.

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Typeform

Marketing & Email

Starts at

$39/mo

Beautiful form builder that pioneered one-question-at-a-time UX. Positioned as the alternative to Google Forms and SurveyMonkey for teams that care about form completion rates. Distinctive for conversational feel + design polish + native integrations (Slack, HubSpot, Zapier). Priced $25-$83/mo across three tiers. Barcelona-based, publicly-traded parent. Recently raised prices 20%+ and tightened response limits, driving some users to Tally (free alternative).

Visit website

All plans compared

Tier role	Plan	ActiveCampaign Marketing Starter monthly	ActiveCampaign Marketing Starter annual	Typeform monthly	Typeform annual
Entry paid	Starter / Basic	$19	$15	$39	$28
Mid tier	Plus / —	$59	$49	—	—
Pro / power	Pro / Plus	$99	$79	$79	$56
Teams	— / Business	—	—	$129	$91
Enterprise	Enterprise	$179	$145	Custom	Custom

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

ActiveCampaign Marketing Starter

ActiveCampaign Marketing Starter is worth it if… SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag. Starter covers most basic email flows; Plus adds sales automation and SMS.

Typeform

Typeform is worth it if… marketing/product teams that need beautiful, conversational form UX — lead capture, surveys, quizzes, feedback — where completion rate matters more than form-builder depth. Basic covers small teams (100 responses/mo); Plus adds custom branding; Business adds advanced logic; Enterprise custom.

Bottom line: Choose based on how you want to pay — ActiveCampaign Marketing Starter is per usage, Typeform is per seat.

Choose ActiveCampaign Marketing Starter over Typeform if…

Choose ActiveCampaign Marketing Starter if…

You want to pay only for actual usage (per usage, from $19/mo).
You match the profile ActiveCampaign Marketing Starter is built for: SMBs (500-5,000 contacts) that need email + basic automation + CRM in one tool without HubSpot's price tag.
You need a general-purpose marketing & email option rather than a vertical-specific one.

Choose Typeform if…

You want fixed-price predictability (per seat, from $39/mo).
You match the profile Typeform is built for: marketing/product teams that need beautiful, conversational form UX — lead capture, surveys, quizzes, feedback — where completion rate matters more than form-builder depth.
You need a general-purpose marketing & email option rather than a vertical-specific one.

At a glance

	ActiveCampaign Marketing Starter	Typeform
Free plan	No	Yes
Entry price	$19/mo	$39/mo
Enterprise available	Yes	Yes
Pricing model	Per Usage	Per Seat
Verification	Checked October 3, 2026	Pricing under review
Full pricing	View full pricing	View full pricing