Airtable vs Amplitude — Pricing, Plans, and Verified Costs (2026)
Airtable starts at $24/mo. Amplitude starts at $49/mo. Airtable is $25/mo cheaper on the entry tier than Amplitude.
Spreadsheet-database hybrid, valued $11B private. Positioned as the alternative to Excel + Access + Notion for teams building custom workflow apps without engineering. Distinctive for its "database that looks like a spreadsheet" positioning that made no-code databases accessible to non-technical users. Free tier is functional; paid tiers add automation, API access, and larger record limits. Pricing has increased steadily since 2022 as Airtable pivots toward enterprise use cases.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
All plans compared
| Tier role | Plan | Airtable monthly | Airtable annual | Amplitude monthly | Amplitude annual |
|---|---|---|---|---|---|
| Free / starter | Free / Starter | Free | Free | Free | Free |
| Entry paid | Business / Plus | $54 | $45 | $49 | $49 |
| Teams | Team / — | $24 | $20 | — | — |
| Enterprise | Enterprise Scale / Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Airtable is worth it if… Airtable is worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits. Team covers most non-technical teams; Business adds advanced permissions and higher record limits.
Amplitude is worth it if… Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Airtable over Amplitude if…
Choose Airtable if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Airtable is built for: worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Amplitude if…
- You're comfortable with Amplitude's from $49/mo entry point.
- You match the profile Amplitude is built for: the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Airtable | Amplitude | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $24/mo | $49/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | — |
| Last verified | September 19, 2026 | September 11, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.
Frequently asked questions
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Common questions about Airtable and Amplitude
- How much does Airtable cost in 2026?
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- How often does Airtable change prices?
- What are the best Airtable alternatives in 2026?
- How much does Amplitude cost in 2026?
- Does Amplitude have a free plan?
- How often does Amplitude change prices?
- What are the best Amplitude alternatives in 2026?