Amplitude
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Starter | Free | Free | 50K MTUs, basic event tracking |
PlusEntry tier | $61 | $49Save 20% | 100K MTUs + funnels + retention analysis |
Growth | Custom | Custom | typically $50-200/mo entry, scales with tracked events |
Enterprise | Custom | Custom | typically $48K-100K+/yr, advanced analytics + SSO |
All tier prices verified July 25, 2026 · View source →
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