Hotjar
Hotjar · Analytics & Data
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
In other words, Hotjar is worth it for product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do. Observe covers session-based analytics; Ask adds surveys; Engage adds interviews. Very easy setup (one script tag). Native integrations with Slack, Segment, HubSpot, and 100+ tools. Downside: migration to Contentsquare platform through 2026 creates roadmap uncertainty, and per-session pricing scales fast on high-traffic sites.
Pricing summary
$32/mo billed annually
Both
Main metered limit
2026-07-31 auto-refresh: Observe tier prices unchanged (Plus 39/32, Business 99/80, Scale 213/171). NOTE: Hotjar is migrating to the unified Contentsquare platform through 2026 — new tiers Growth ($49/mo), Pro (custom), Enterprise (custom). Existing customers migrated gradually. Watch for plan-structure change on future checks.
No separate trial
Just heatmaps + basic recording? Pick Microsoft Clarity (free forever). Full product analytics + funnels? Amplitude or Mixpanel.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | daily session cap |
Observe PlusEntry tier | $39 | $32Save 18% | heatmaps + recordings |
Observe Business | $99 | $80Save 19% | funnels + integrations |
Observe Scale | $213 | $171Save 20% | API access + CSM |
All tier prices verified August 25, 2026 · View source →
Price history
Price tracking is just getting started for Hotjar. Full history will build as we log changes. See what we have so far →
Frequently asked questions
About Hotjar pricing.
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At a glance
- Key limit metric
- Sessions/month
- Pricing transparency
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