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Analytics & DataPublic
Hotjar
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
Starts at
$39/mo
$32/mo billed annually
Annual discount
Save 17% with annual billing
Free planFreemiumBothEnterprise available
All plans
Full tier structure not yet published — check back soon.
At a glance
- Key limit metric
- Sessions/month
- Pricing transparency
- Public
Integrations
Integrates and connects
API access
Yes
Zapier / Make native
Yes
Ease of use
Easy
Key integrations
Google AnalyticsSlackHubSpotJiraZapier
Frequently asked questions
About Hotjar pricing.
Not the right fit?
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