Airtable vs Fathom Analytics: pricing, plans, and positioning compared
Verified pricing and side-by-side plan structures. Updated daily.
Side-by-side comparison
Airtable Analytics & Data | Fathom Analytics Analytics & Data | |
|---|---|---|
| Entry price | $24/mo | $15/mo |
| Annual discount | −17% | −17% |
| Free plan | Yes | — |
| Number of tiers | 4 | 1 |
| Positioning | Spreadsheet-database hybrid, valued $11B private. Positioned as the alternative to Excel + Access + Notion for teams building custom workflow apps without engineering. Distinctive for its "database that looks like a spreadsheet" positioning that made no-code databases accessible to non-technical users. Free tier is functional; paid tiers add automation, API access, and larger record limits. Pricing has increased steadily since 2022 as Airtable pivots toward enterprise use cases. | Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder). |
| Full pricing | View full pricing | View full pricing |
Plan-by-plan comparison
| # | Airtable | Fathom Analytics |
|---|---|---|
| 1 | Free Monthly: 0 · Annual: 0 unlimited bases, 1K records/base, 1GB attachments | 100K pageviews Monthly: 15 · Annual: 12.50 all features, unlimited sites; higher tiers scale by pageviews |
| 2 | Team Monthly: 24 · Annual: 20 50K records, extensions, sync integrations | — |
| 3 | Business Monthly: 54 · Annual: 45 125K records + admin panel + SAML SSO | — |
| 4 | Enterprise Scale Monthly: custom · Annual: custom 500K records + advanced admin + audit logs | — |