Airtable vs Fathom Analytics — Pricing, Plans, and Verified Costs (2026)
Airtable starts at $24/mo. Fathom Analytics starts at $15/mo. Fathom Analytics is $9/mo cheaper on the entry tier than Airtable.
See price history: Airtable · Fathom Analytics
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Airtable (Per Seat) — Airtable bills on a fixed plan from $24/mo, so the listed price is what you pay regardless of volume.
- Fathom Analytics (Per Usage) — Fathom Analytics bills purely on usage — Monthly pageviews. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Spreadsheet-database hybrid, valued $11B private. Positioned as the alternative to Excel + Access + Notion for teams building custom workflow apps without engineering. Distinctive for its "database that looks like a spreadsheet" positioning that made no-code databases accessible to non-technical users. Free tier is functional; paid tiers add automation, API access, and larger record limits. Pricing has increased steadily since 2022 as Airtable pivots toward enterprise use cases.
Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder).
All plans compared
| Tier role | Plan | Airtable monthly | Airtable annual | Fathom Analytics monthly | Fathom Analytics annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Business / 100K pageviews | $54 | $45 | $15 | $12.5 |
| Teams | Team / — | $24 | $20 | — | — |
| Enterprise | Enterprise Scale / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Airtable is worth it if… Airtable is worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits. Team covers most non-technical teams; Business adds advanced permissions and higher record limits.
Fathom Analytics is worth it if… privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed. Fixed monthly rate by pageviews (not per site — unlimited sites); Team adds email reports and API.
Bottom line: Choose based on how you want to pay — Airtable is per seat, Fathom Analytics is per usage.
Choose Airtable over Fathom Analytics if…
Choose Airtable if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Airtable is built for: worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Fathom Analytics if…
- You want to pay only for actual usage (per usage, from $15/mo).
- You match the profile Fathom Analytics is built for: privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Airtable | Fathom Analytics | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $24/mo | $15/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | September 19, 2026 | September 11, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.
Frequently asked questions
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Common questions about Airtable and Fathom Analytics
- How much does Airtable cost in 2026?
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- How much does Fathom Analytics cost in 2026?
- Does Fathom Analytics have a free plan?
- How often does Fathom Analytics change prices?
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