Airtable vs Rowy — Pricing, Plans, and Verified Costs (2026)
Airtable starts at $24/mo. Rowy uses custom pricing — request a quote to compare.
Spreadsheet-database hybrid, valued $11B private. Positioned as the alternative to Excel + Access + Notion for teams building custom workflow apps without engineering. Distinctive for its "database that looks like a spreadsheet" positioning that made no-code databases accessible to non-technical users. Free tier is functional; paid tiers add automation, API access, and larger record limits. Pricing has increased steadily since 2022 as Airtable pivots toward enterprise use cases.
Low-code internal tools platform — build admin panels, dashboards, and internal apps on top of Firestore or Postgres, with an AI copilot. Pricing: Free (up to 3 users), Pro $25/user/mo, Business $50/user/mo (SSO + audit logs), Enterprise custom. Popular with product engineers who need internal tooling fast without frontend work.
All plans compared
| Tier role | Plan | Airtable monthly | Airtable annual | Rowy monthly | Rowy annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Business / Pro | $54 | $45 | $25 | $20 |
| Teams | Team / Business | $24 | $20 | $50 | $40 |
| Enterprise | Enterprise Scale / Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Airtable is worth it if… Airtable is worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits. Team covers most non-technical teams; Business adds advanced permissions and higher record limits.
Rowy is worth it if… product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend. Free tier good for evaluation; Pro ($25/user/mo) suits small teams; Business ($50/user/mo) adds SSO + audit.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Airtable over Rowy if…
Choose Airtable if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Airtable is built for: worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Rowy if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Rowy is built for: product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Airtable | Rowy | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $24/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 19, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.