Amplitude vs Fathom Analytics — Pricing, Plans, and Verified Costs (2026)
Amplitude starts at $49/mo. Fathom Analytics starts at $15/mo. Fathom Analytics is $34/mo cheaper on the entry tier than Amplitude.
See price history: Amplitude · Fathom Analytics
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Amplitude (Unknown model) — Amplitude bills on a fixed plan from $49/mo, so the listed price is what you pay regardless of volume.
- Fathom Analytics (Per Usage) — Fathom Analytics bills purely on usage — Monthly pageviews. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder).
All plans compared
| Tier role | Plan | Amplitude monthly | Amplitude annual | Fathom Analytics monthly | Fathom Analytics annual |
|---|---|---|---|---|---|
| Free / starter | Starter / — | Free | Free | — | — |
| Entry paid | Plus / 100K pageviews | $49 | $49 | $15 | $12.5 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Amplitude is worth it if… Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live.
Fathom Analytics is worth it if… privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed. Fixed monthly rate by pageviews (not per site — unlimited sites); Team adds email reports and API.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Amplitude over Fathom Analytics if…
Choose Amplitude if…
- You're comfortable with Amplitude's from $49/mo entry point.
- You match the profile Amplitude is built for: the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Fathom Analytics if…
- You want to pay only for actual usage (per usage, from $15/mo).
- You match the profile Fathom Analytics is built for: privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Amplitude | Fathom Analytics | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $49/mo | $15/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | September 11, 2026 | September 11, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 11, 2026. Tracked daily.
Frequently asked questions
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Common questions about Amplitude and Fathom Analytics
- How much does Amplitude cost in 2026?
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- How often does Amplitude change prices?
- What are the best Amplitude alternatives in 2026?
- How much does Fathom Analytics cost in 2026?
- Does Fathom Analytics have a free plan?
- How often does Fathom Analytics change prices?
- What are the best Fathom Analytics alternatives in 2026?