Amplitude vs Plausible — Pricing, Plans, and Verified Costs (2026)
Amplitude starts at $49/mo. Plausible starts at $9/mo. Plausible is $40/mo cheaper on the entry tier than Amplitude.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Amplitude (Unknown model) — Amplitude bills on a fixed plan from $49/mo, so the listed price is what you pay regardless of volume.
- Plausible (Per Usage) — Plausible bills purely on usage — Monthly pageviews. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Privacy-first web analytics positioned as the alternative to Google Analytics for teams that want GDPR-native (no cookie banner needed) analytics. Distinctive for its "no personal data collected" claim and its lightweight script (<1KB) that doesn't slow sites. Priced $9-$149/mo based on pageview volume. Bootstrapped Estonian company. Popular with EU-based startups, indie hackers, and privacy-conscious teams tired of GA4's complexity.
All plans compared
| Tier role | Plan | Amplitude monthly | Amplitude annual | Plausible monthly | Plausible annual |
|---|---|---|---|---|---|
| Free / starter | Starter / — | Free | Free | — | — |
| Entry paid | Plus / Starter | $49 | $49 | $9 | $7.5 |
| Pro / power | — / Growth | — | — | $14 | $11.67 |
| Teams | — / Business | — | — | $19 | $15.83 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Amplitude is worth it if… Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live.
Plausible is worth it if… privacy-conscious website owners and small teams who want simple, GDPR-compliant analytics without cookies — particularly if you value dashboard elegance over feature depth. Fixed monthly rate by pageviews (unlimited sites on paid tiers); Business adds team + email reports; self-hosted free forever.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Amplitude over Plausible if…
Choose Amplitude if…
- You're comfortable with Amplitude's from $49/mo entry point.
- You match the profile Amplitude is built for: the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Plausible if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Plausible is built for: privacy-conscious website owners and small teams who want simple, GDPR-compliant analytics without cookies — particularly if you value dashboard elegance over feature depth.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Amplitude | Plausible | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $49/mo | $9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | September 11, 2026 | September 17, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.
Frequently asked questions
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Common questions about Amplitude and Plausible
- How much does Amplitude cost in 2026?
- Does Amplitude have a free plan?
- How often does Amplitude change prices?
- What are the best Amplitude alternatives in 2026?
- How much does Plausible cost in 2026?
- Does Plausible have a free plan?
- How often does Plausible change prices?
- What are the best Plausible alternatives in 2026?