Canva vs Figma — Pricing, Plans, and Verified Costs (2026)
Canva starts at $18/mo. Figma starts at $20/mo. Canva is $2/mo cheaper on the entry tier than Figma.
Template-first design tool for non-designers, valued $40B private (2024). Distinctive for making Adobe's professional tools feel overengineered for 80% of visual content needs. Popular with SMBs, educators, and social media managers who need decent design without hiring a designer. Free tier is genuinely generous; paid tiers add brand kits, background remover, and Magic Studio AI. IPO expected 2026-2027. Launched an MCP integration with ChatGPT in June 2026.
Browser-based design tool that killed Sketch (Mac-only) through real-time collaboration. Adobe tried to acquire for $20B in 2022; deal blocked by regulators. Figma IPO'd in 2025 at higher valuation than the failed Adobe deal. Now expanding into product management (FigJam whiteboards, Figma Slides). Priced per editor across three seat types (Collab $3, Dev $12, Full $16) — the real cost lever is which seats each teammate needs, not which plan.
All plans compared
| Tier role | Plan | Canva monthly | Canva annual | Figma monthly | Figma annual |
|---|---|---|---|---|---|
| Free / starter | Free / Starter | Free | Free | Free | Free |
| Entry paid | Pro / Professional | $18 | $12 | $20 | $16 |
| Teams | Business / Organization | $20 | $16.67 | $55 | $55 |
| Enterprise | — / Enterprise | — | — | $90 | $90 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Canva is worth it if… non-designers and small marketing teams (1-50 people) that need to produce social posts, presentations, and simple video without hiring a designer or learning Adobe. Free tier is genuinely usable; Pro unlocks brand kits, Magic Studio AI, and background remover; Business adds team management.
Figma is worth it if… Figma is the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers. Professional covers most design teams; Organization adds design systems and SSO.
Bottom line: Choose based on how you want to pay — Canva is freemium, Figma is per seat.
Choose Canva over Figma if…
Choose Canva if…
- You want fixed-price predictability (freemium, from $18/mo).
- You match the profile Canva is built for: non-designers and small marketing teams (1-50 people) that need to produce social posts, presentations, and simple video without hiring a designer or learning Adobe.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Figma if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Figma is built for: the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Canva | Figma | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $18/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Freemium | Per Seat |
| Last verified | September 11, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 11, 2026. Tracked daily.