Constant Contact vs ConvertKit — Pricing, Plans, and Verified Costs (2026)
Constant Contact starts at $12/mo. ConvertKit starts at $39/mo. Constant Contact is $27/mo cheaper on the entry tier than ConvertKit.
See price history: Constant Contact · ConvertKit
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Constant Contact (Unknown model) — Constant Contact bills on a fixed plan from $12/mo, so the listed price is what you pay regardless of volume.
- ConvertKit (Per Usage) — ConvertKit bills on usage — Subscribers on top of a paid plan starting at $39/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
All plans compared
| Tier role | Plan | Constant Contact monthly | Constant Contact annual | ConvertKit monthly | ConvertKit annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Lite / Creator | $12 | $10.2 | $39 | $33 |
| Mid tier | Standard / — | $35 | $29.75 | — | — |
| Pro / power | Premium / Creator Pro | $80 | $68 | $79 | $66 |
| Teams | Teams / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Constant Contact is worth it if… very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers. Lite covers newsletter-only needs with 1 automation template; Standard adds A/B testing and 3 automations; Premium unlocks unlimited automations, SEO recommendations, and Google Ads manager; Teams for multi-location businesses.
ConvertKit is worth it if… ConvertKit (now Kit) is worth it for creators — authors, coaches, course sellers, newsletter operators — who need subscriber-first email marketing with strong tagging, landing pages, and one-click resends. Free covers up to 10K subscribers; Creator adds automations; Creator Pro adds Facebook custom audiences and referral tracking.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Constant Contact over ConvertKit if…
Choose Constant Contact if…
- You're comfortable with Constant Contact's from $12/mo entry point.
- You match the profile Constant Contact is built for: very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose ConvertKit if…
- You want to pay only for actual usage (per usage, from $39/mo).
- You match the profile ConvertKit is built for: ConvertKit (now Kit) is worth it for creators — authors, coaches, course sellers, newsletter operators — who need subscriber-first email marketing with strong tagging, landing pages, and one-click resends.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Constant Contact | ConvertKit | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $12/mo | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.
Frequently asked questions
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Common questions about Constant Contact and ConvertKit
- How much does Constant Contact cost in 2026?
- Does Constant Contact have a free plan?
- How often does Constant Contact change prices?
- What are the best Constant Contact alternatives in 2026?
- How much does ConvertKit cost in 2026?
- Does ConvertKit have a free plan?
- How often does ConvertKit change prices?
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