Constant Contact vs Hootsuite — Pricing, Plans, and Verified Costs (2026)
Constant Contact starts at $12/mo. Hootsuite starts at $99/mo. Constant Contact is $87/mo cheaper on the entry tier than Hootsuite.
See price history: Constant Contact · Hootsuite
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
All plans compared
| Tier role | Plan | Constant Contact monthly | Constant Contact annual | Hootsuite monthly | Hootsuite annual |
|---|---|---|---|---|---|
| Entry paid | Lite / Standard | $12 | $10.2 | $99 | $99 |
| Mid tier | Standard / Professional | $35 | $29.75 | $199 | $199 |
| Pro / power | Premium / Advanced | $80 | $68 | $399 | $399 |
| Teams | Teams / — | Custom | Custom | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Constant Contact is worth it if… very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers. Lite covers newsletter-only needs with 1 automation template; Standard adds A/B testing and 3 automations; Premium unlocks unlimited automations, SEO recommendations, and Google Ads manager; Teams for multi-location businesses.
Hootsuite is worth it if… marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening. Standard covers solo social managers (10 accounts); Professional unlocks unlimited accounts + trend forecasting; Advanced adds team collaboration + approvals; Enterprise adds SSO + compliance.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Constant Contact over Hootsuite if…
Choose Constant Contact if…
- You're comfortable with Constant Contact's from $12/mo entry point.
- You match the profile Constant Contact is built for: very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Hootsuite if…
- You're comfortable with Hootsuite's from $99/mo entry point.
- You match the profile Hootsuite is built for: marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening.
- You're building for healthcare.
At a glance
| Constant Contact | Hootsuite | |
|---|---|---|
| Free plan | No | No |
| Entry price | $12/mo | $99/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Verification | Verified August 12, 2026 | Verified August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.
Frequently asked questions
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Common questions about Constant Contact and Hootsuite
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