Constant Contact vs Yext — Pricing, Plans, and Verified Costs (2026)
Constant Contact starts at $12/mo. Yext uses custom pricing — request a quote to compare.
See price history: Constant Contact · Yext
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
The enterprise digital-presence-management platform (formerly known as the location-listings company), publicly traded (YEXT). Positioned as the alternative to Moz Local and BrightLocal for multi-location brands with 10+ locations. Distinctive for pushing structured business info (hours, menus, services) to 100+ publishers via API, plus AI-answer platforms (they call this 'Answers'). Starts $199/mo per location; enterprise contracts run $50K-$500K+/yr for chains. Real cost bloat: per-location licensing scales linearly.
All plans compared
| Tier role | Plan | Constant Contact monthly | Constant Contact annual | Yext monthly | Yext annual |
|---|---|---|---|---|---|
| Entry paid | Lite / — | $12 | $10.2 | — | — |
| Mid tier | Standard / — | $35 | $29.75 | — | — |
| Pro / power | Premium / — | $80 | $68 | — | — |
| Teams | Teams / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Constant Contact is worth it if… very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers. Lite covers newsletter-only needs with 1 automation template; Standard adds A/B testing and 3 automations; Premium unlocks unlimited automations, SEO recommendations, and Google Ads manager; Teams for multi-location businesses.
Yext is worth it if… large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories. Custom-quoted by location count + modules; typical enterprise contracts $10K-$500K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Constant Contact over Yext if…
Choose Constant Contact if…
- You're comfortable with Constant Contact's from $12/mo entry point.
- You match the profile Constant Contact is built for: very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Yext if…
- You're comfortable with Yext's custom pricing entry point.
- You match the profile Yext is built for: large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Constant Contact | Yext | |
|---|---|---|
| Free plan | No | No |
| Entry price | $12/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | September 18, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.