Copper CRM vs Hootsuite — Pricing, Plans, and Verified Costs (2026)
Copper CRM starts at $12/mo. Hootsuite starts at $99/mo. Copper CRM is $87/mo cheaper on the entry tier than Hootsuite.
See price history: Copper CRM · Hootsuite
Copper CRM is the Google Workspace-native CRM built inside Gmail. Basic $29/seat/mo ($23 annual, 2,500 contacts); Professional $69/mo ($59 annual, 15,000 contacts); Business $134/mo ($99 annual, unlimited contacts). Chrome + Gmail plugins are core differentiators.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
All plans compared
| Tier role | Plan | Copper CRM monthly | Copper CRM annual | Hootsuite monthly | Hootsuite annual |
|---|---|---|---|---|---|
| Entry paid | Starter / Standard | $12 | $9 | $99 | $99 |
| Mid tier | Basic / Professional | $29 | $23 | $199 | $199 |
| Pro / power | Professional / Advanced | $69 | $59 | $399 | $399 |
| Teams | Business / — | $134 | $99 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Copper CRM is worth it if… Copper CRM is ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
Hootsuite is worth it if… marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening. Standard covers solo social managers (10 accounts); Professional unlocks unlimited accounts + trend forecasting; Advanced adds team collaboration + approvals; Enterprise adds SSO + compliance.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Copper CRM over Hootsuite if…
Choose Copper CRM if…
- You want fixed-price predictability (per seat, from $12/mo).
- You match the profile Copper CRM is built for: ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Hootsuite if…
- You're comfortable with Hootsuite's from $99/mo entry point.
- You match the profile Hootsuite is built for: marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening.
- You're building for healthcare.
At a glance
| Copper CRM | Hootsuite | |
|---|---|---|
| Free plan | No | No |
| Entry price | $12/mo | $99/mo |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Tracked daily.