Copper CRM vs Whitespark Local Citation Finder — Pricing, Plans, and Verified Costs (2026)
Copper CRM starts at $12/mo. Whitespark Local Citation Finder starts at $33/mo. Copper CRM is $21/mo cheaper on the entry tier than Whitespark Local Citation Finder.
See price history: Copper CRM · Whitespark Local Citation Finder
Copper CRM is the Google Workspace-native CRM built inside Gmail. Basic $29/seat/mo ($23 annual, 2,500 contacts); Professional $69/mo ($59 annual, 15,000 contacts); Business $134/mo ($99 annual, unlimited contacts). Chrome + Gmail plugins are core differentiators.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
All plans compared
| Tier role | Plan | Copper CRM monthly | Copper CRM annual | Whitespark Local Citation Finder monthly | Whitespark Local Citation Finder annual |
|---|---|---|---|---|---|
| Entry paid | Starter / Professional | $12 | $9 | $41 | $41 |
| Mid tier | Basic / — | $29 | $23 | — | — |
| Pro / power | Professional / Agency | $69 | $59 | $49 | $49 |
| Teams | Business / Small Business | $134 | $99 | $33 | $33 |
| Enterprise | — / Enterprise | — | — | $149 | $149 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Copper CRM is worth it if… Copper CRM is ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
Whitespark Local Citation Finder is worth it if… local SEO agencies and multi-location businesses that need targeted citation discovery + tracking — particularly if you already have rank tracking elsewhere and just need citations. Small Business covers most agency work; Professional adds more citations; Agency scales team access.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Copper CRM over Whitespark Local Citation Finder if…
Choose Copper CRM if…
- You want fixed-price predictability (per seat, from $12/mo).
- You match the profile Copper CRM is built for: ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Whitespark Local Citation Finder if…
- You're comfortable with Whitespark Local Citation Finder's from $33/mo entry point.
- You match the profile Whitespark Local Citation Finder is built for: local SEO agencies and multi-location businesses that need targeted citation discovery + tracking — particularly if you already have rank tracking elsewhere and just need citations.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Copper CRM | Whitespark Local Citation Finder | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $12/mo | $33/mo |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Tracked daily.
Frequently asked questions
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Common questions about Copper CRM and Whitespark Local Citation Finder
- How much does Copper CRM cost in 2026?
- Does Copper CRM have a free plan?
- What are the best Copper CRM alternatives in 2026?
- How much does Whitespark Local Citation Finder cost in 2026?
- Does Whitespark Local Citation Finder have a free plan?
- How often does Whitespark Local Citation Finder change prices?
- What are the best Whitespark Local Citation Finder alternatives in 2026?