Copper CRM vs Whitespark Local Rank Tracker — Pricing, Plans, and Verified Costs (2026)

TL;DR

Copper CRM starts at $12/mo. Whitespark Local Rank Tracker starts at $14/mo. Copper CRM is $2/mo cheaper on the entry tier than Whitespark Local Rank Tracker.

Pricing under review

See price history: Copper CRM · Whitespark Local Rank Tracker

Copper CRM logo
Copper CRM
Marketing & Email
Starts at
$12/mo

Copper CRM is the Google Workspace-native CRM built inside Gmail. Basic $29/seat/mo ($23 annual, 2,500 contacts); Professional $69/mo ($59 annual, 15,000 contacts); Business $134/mo ($99 annual, unlimited contacts). Chrome + Gmail plugins are core differentiators.

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Starts at
$14/mo

Whitespark's local rank tracking product — tracks Google Business Profile + Google Maps rankings across multiple locations and keywords, distinct from its Local Ranking Grids product (which measures rank across geographic grid points for a single location). Positioned as the affordable alternative to BrightLocal or Local Falcon for agencies serving multi-location clients. Plans range $14-$200/month depending on locations and keywords tracked. Multi-product vendor: Whitespark also sells Local Citation Finder, Local Platform, Ranking Grids, Reputation Builder as separate products (see other Whitespark records).

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All plans compared

Tier rolePlanCopper CRM monthlyCopper CRM annualWhitespark Local Rank Tracker monthlyWhitespark Local Rank Tracker annual
Entry paidStarter / Professional$12$9$50$50
Mid tierBasic / —$29$23——
Pro / powerProfessional / Agency$69$59$100$100
TeamsBusiness / Small Business$134$99$14$14
Enterprise— / Enterprise——$200$200

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Copper CRM logo
Copper CRM

Copper CRM is worth it if… Copper CRM is ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.

Whitespark Local Rank Tracker logo
Whitespark Local Rank Tracker

Whitespark Local Rank Tracker is worth it if… local SEO agencies and multi-location businesses that need affordable Google Maps + GBP rank tracking without a full-suite subscription — particularly if BrightLocal or Local Falcon feel overpriced. Small Business handles single-location tracking; higher tiers add locations, keywords, and client-facing reports.

Bottom line: Similar positioning, closer to a preference call than a strategic one.

Choose Copper CRM over Whitespark Local Rank Tracker if…

Choose Copper CRM if…

  • You want fixed-price predictability (per seat, from $12/mo).
  • You match the profile Copper CRM is built for: ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
  • You need a general-purpose marketing & email option rather than a vertical-specific one.

Choose Whitespark Local Rank Tracker if…

  • You're comfortable with Whitespark Local Rank Tracker's from $14/mo entry point.
  • You match the profile Whitespark Local Rank Tracker is built for: local SEO agencies and multi-location businesses that need affordable Google Maps + GBP rank tracking without a full-suite subscription — particularly if BrightLocal or Local Falcon feel overpriced.
  • You need a general-purpose marketing & email option rather than a vertical-specific one.

At a glance

Copper CRMWhitespark Local Rank Tracker
Free plan No No
Entry price$12/mo$14/mo
Enterprise available No Yes
Pricing modelPer Seat—
VerificationPricing under reviewPricing under review
Full pricingView full pricing View full pricing

Pricing last verified September 28, 2026. Tracked daily.

Frequently asked questions

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