Copy.ai vs Mailerlite — Pricing, Plans, and Verified Costs (2026)
Mailerlite starts at $12/mo. Copy.ai uses custom pricing — request a quote to compare.
See price history: Copy.ai · Mailerlite
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Copy.ai (Tiered) — Copy.ai bills on a fixed plan, so the listed price is what you pay regardless of volume.
- Mailerlite (Per Usage) — Mailerlite bills purely on usage — Subscribers. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
AI copywriting platform with a heavy focus on marketing use cases — blog posts, ad copy, email campaigns. Pricing: Free (2K workflow credits/mo), Starter $49/mo (unlimited workflows), Advanced $249/mo (workflow builder + advanced integrations), Enterprise custom. Popular with marketing teams that want AI content generation without hiring more writers.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
All plans compared
| Tier role | Plan | Copy.ai monthly | Copy.ai annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Starter / Comfort | $49 | $36 | $12 | $10.8 |
| Pro / power | Advanced / Power | $249 | $186 | $25 | $22.5 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Copy.ai is worth it if… ai is worth it for marketing teams that need scalable content generation for blog posts, ad copy, and email campaigns. Free tier for evaluation; Starter ($49/mo) suits solo marketers; Advanced ($249/mo) adds workflow automation for content ops teams.
Mailerlite is worth it if… creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
Bottom line: Choose based on how you want to pay — Copy.ai is tiered, Mailerlite is per usage.
Choose Copy.ai over Mailerlite if…
Choose Copy.ai if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Copy.ai is built for: Copy.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Mailerlite if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Mailerlite is built for: creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Copy.ai | Mailerlite | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Custom | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | Per Usage |
| Last verified | — | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.