Dynatrace vs ServiceNow — Pricing, Plans, and Verified Costs (2026)
Dynatrace starts at $7/mo. ServiceNow uses custom pricing — request a quote to compare.
See price history: Dynatrace · ServiceNow
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Dynatrace (Per Usage) — Dynatrace bills on usage — Annual commit rate-card: $7-$58/host/mo + $0.20/GB logs + $2.25/1K RUM sessions on top of a paid plan starting at $7/mo. The plan includes an allowance; anything beyond it is metered.
- ServiceNow (Unknown model) — ServiceNow bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Dynatrace is an enterprise observability + application security platform (Dynatrace Platform Subscription = annual minimum spend commit unlocking all platform capabilities at published rate-card). Foundation & Discovery from $7/host/mo; Infrastructure Monitoring $29/host/mo; Full-Stack Monitoring $58 per 8-GiB host/mo. Log Analytics $0.20/GB ingest + $0.0007/GiB-day retention. RUM $2.25 per 1K sessions. Larger commits unlock discounts. 15-day free trial. AI-powered root cause analysis (Davis AI) is core.
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
All plans compared
| Tier role | Plan | Dynatrace monthly | Dynatrace annual | ServiceNow monthly | ServiceNow annual |
|---|---|---|---|---|---|
| Entry paid | Foundation & Discovery / ITSM Foundation | $7 | $7 | $100 | $100 |
| Mid tier | Infrastructure Monitoring / ITSM Advanced | $29 | $29 | $200 | $200 |
| Pro / power | Full-Stack Monitoring / ITSM Prime | $58 | $58 | $300 | $300 |
| Enterprise | Enterprise (DPS commit) / Now Platform Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Dynatrace is worth it if… Dynatrace is ideal for large enterprises that want AI-powered full-stack observability + application security under a single annual commit. Best if you can absorb an annual procurement cycle and value Davis AI root-cause detection out of the box.
ServiceNow is worth it if… large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Dynatrace over ServiceNow if…
Choose Dynatrace if…
- You want to pay only for actual usage (per usage, from $7/mo).
- You match the profile Dynatrace is built for: ideal for large enterprises that want AI-powered full-stack observability + application security under a single annual commit.
- You need a general-purpose developer & infrastructure option rather than a vertical-specific one.
Choose ServiceNow if…
- You're comfortable with ServiceNow's a free entry tier entry point.
- You match the profile ServiceNow is built for: large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools.
- You're building for field service.
At a glance
| Dynatrace | ServiceNow | |
|---|---|---|
| Free plan | No | No |
| Entry price | $7/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Verified August 18, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.