Fathom Analytics vs Metabase — Pricing, Plans, and Verified Costs (2026)

TL;DR

Fathom Analytics starts at $15/mo. Metabase starts at $100/mo. Fathom Analytics is $85/mo cheaper on the entry tier than Metabase.

See price history: Fathom Analytics · Metabase

How pricing works

These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.

  • Fathom Analytics (Per Usage) — Fathom Analytics bills on usage — Monthly pageviews on top of a paid plan starting at $15/mo. The plan includes an allowance; anything beyond it is metered.
  • Metabase (Hybrid) — Metabase is hybrid: a fixed subscription from $100/mo plus metered usage on top (User seats). Your real bill moves with volume, not seat count.

Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.

Fathom Analytics logo
Fathom Analytics
Analytics & Data
Starts at
$15/mo

Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder).

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Metabase logo
Metabase
Analytics & Data
Starts at
$100/mo

Open-source business intelligence tool positioned as the alternative to Tableau and Looker for engineering-led teams. Distinctive for its free self-hosted tier that runs on Docker — the go-to "first BI tool" for startups before they can justify a data team. Cloud version priced from $85/mo. Acquired minority stake by Insight Partners; still open-source. Popular with technical founders who want SQL access to their Postgres/BigQuery data.

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All plans compared

Tier rolePlanFathom Analytics monthlyFathom Analytics annualMetabase monthlyMetabase annual
Entry paid100K pageviews / Starter$15$12.5$100$90
Pro / power— / Pro——$575$517.5
Enterprise— / Enterprise——CustomCustom

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Fathom Analytics logo
Fathom Analytics

Fathom Analytics is worth it if… privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed. Fixed monthly rate by pageviews (not per site — unlimited sites); Team adds email reports and API.

Metabase logo
Metabase

Metabase is worth it if… teams (5-200) that want business intelligence + dashboards + ad-hoc SQL queries — particularly if you value open-source flexibility over Looker/Tableau enterprise sales. Starter covers small teams (self-hosted free); Pro adds Cloud hosting + row-level permissions; Enterprise adds advanced auditing.

Bottom line: Choose based on how you want to pay — Fathom Analytics is per usage, Metabase is hybrid.

Choose Fathom Analytics over Metabase if…

Choose Fathom Analytics if…

  • You want to pay only for actual usage (per usage, from $15/mo).
  • You match the profile Fathom Analytics is built for: privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed.
  • You need a general-purpose analytics & data option rather than a vertical-specific one.

Choose Metabase if…

  • You're fine with a base subscription plus metered usage on top (from $100/mo).
  • You match the profile Metabase is built for: teams (5-200) that want business intelligence + dashboards + ad-hoc SQL queries — particularly if you value open-source flexibility over Looker/Tableau enterprise sales.
  • You need a general-purpose analytics & data option rather than a vertical-specific one.

At a glance

Fathom AnalyticsMetabase
Free plan No Yes
Entry price$15/mo$100/mo
Enterprise available Yes Yes
Pricing modelPer UsageHybrid
VerificationChecked October 3, 2026Checked October 3, 2026
Full pricingView full pricing View full pricing

Pricing last verified October 3, 2026. Verification cadence varies by tool; check each tool page.

Frequently asked questions

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