Fathom Analytics vs PostHog — Pricing, Plans, and Verified Costs (2026)
Fathom Analytics starts at $15/mo. PostHog starts at Free. PostHog is $15/mo cheaper on the entry tier than Fathom Analytics.
See price history: Fathom Analytics · PostHog
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Fathom Analytics (Per Usage) — Fathom Analytics bills purely on usage — Monthly pageviews. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- PostHog (Per Usage) — PostHog bills purely on usage — Free up to 1M events/mo, then usage-based. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder).
Open-source product analytics + feature flags + session replay + surveys, positioned as the all-in-one alternative to Mixpanel + LaunchDarkly + FullStory + Typeform. Distinctive for self-hostable free tier (unlimited events on your infra) and its "we're the open-source everything" positioning. Cloud priced free-$450+/mo based on events + recordings. Popular with technical founders who don't want to stitch 4 tools together and prefer OSS over vendor lock-in.
All plans compared
| Tier role | Plan | Fathom Analytics monthly | Fathom Analytics annual | PostHog monthly | PostHog annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | 100K pageviews / Boost add-on | $15 | $12.5 | $250 | — |
| Pro / power | — / Scale add-on | — | — | $750 | — |
| Enterprise | — / Enterprise add-on | — | — | $2000 | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Fathom Analytics is worth it if… privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed. Fixed monthly rate by pageviews (not per site — unlimited sites); Team adds email reports and API.
PostHog is worth it if… product/growth teams that want product analytics + session replay + feature flags + A/B testing + surveys in one open-source platform — particularly if you value self-host option and pay-as-you-go pricing. Free tier includes 1M events + 5K replays/mo; pay-as-you-go beyond; add-ons for SSO/security/data warehouse.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Fathom Analytics over PostHog if…
Choose Fathom Analytics if…
- You want to pay only for actual usage (per usage, from $15/mo).
- You match the profile Fathom Analytics is built for: privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose PostHog if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile PostHog is built for: product/growth teams that want product analytics + session replay + feature flags + A/B testing + surveys in one open-source platform — particularly if you value self-host option and pay-as-you-go pricing.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Fathom Analytics | PostHog | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $15/mo | Free |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | September 11, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 12, 2026. Tracked daily.
Frequently asked questions
See other alternatives in Analytics & Data
Explore more alternatives
Common questions about Fathom Analytics and PostHog
- How much does Fathom Analytics cost in 2026?
- Does Fathom Analytics have a free plan?
- How often does Fathom Analytics change prices?
- What are the best Fathom Analytics alternatives in 2026?
- How much does PostHog cost in 2026?
- Does PostHog have a free plan?
- How often does PostHog change prices?
- What are the best PostHog alternatives in 2026?