Fathom Analytics vs Rowy — Pricing, Plans, and Verified Costs (2026)
Fathom Analytics starts at $15/mo. Rowy starts at $25/mo. Fathom Analytics is $10/mo cheaper on the entry tier than Rowy.
See price history: Fathom Analytics · Rowy
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Fathom Analytics (Per Usage) — Fathom Analytics bills on usage — Monthly pageviews on top of a paid plan starting at $15/mo. The plan includes an allowance; anything beyond it is metered.
- Rowy (Per Seat) — Rowy bills on a fixed plan from $25/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder).
Low-code internal tools platform — build admin panels, dashboards, and internal apps on top of Firestore or Postgres, with an AI copilot. Pricing: Free (up to 3 users), Pro $25/user/mo, Business $50/user/mo (SSO + audit logs), Enterprise custom. Popular with product engineers who need internal tooling fast without frontend work.
All plans compared
| Tier role | Plan | Fathom Analytics monthly | Fathom Analytics annual | Rowy monthly | Rowy annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | 100K pageviews / Pro | $15 | $12.5 | $25 | $20 |
| Teams | — / Business | — | — | $50 | $40 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Fathom Analytics is worth it if… privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed. Fixed monthly rate by pageviews (not per site — unlimited sites); Team adds email reports and API.
Rowy is worth it if… product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend. Free tier good for evaluation; Pro ($25/user/mo) suits small teams; Business ($50/user/mo) adds SSO + audit.
Bottom line: Choose based on how you want to pay — Fathom Analytics is per usage, Rowy is per seat.
Choose Fathom Analytics over Rowy if…
Choose Fathom Analytics if…
- You want to pay only for actual usage (per usage, from $15/mo).
- You match the profile Fathom Analytics is built for: privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Rowy if…
- You want fixed-price predictability (per seat, from $25/mo).
- You match the profile Rowy is built for: product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Fathom Analytics | Rowy | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $15/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Verification cadence varies by tool; check each tool page.