Figma vs Leonardo.ai — Pricing, Plans, and Verified Costs (2026)
Figma starts at $20/mo. Leonardo.ai uses custom pricing — request a quote to compare.
See price history: Figma · Leonardo.ai
Browser-based design tool that killed Sketch (Mac-only) through real-time collaboration. Adobe tried to acquire for $20B in 2022; deal blocked by regulators. Figma IPO'd in 2025 at higher valuation than the failed Adobe deal. Now expanding into product management (FigJam whiteboards, Figma Slides). Priced per editor across three seat types (Collab $3, Dev $12, Full $16) — the real cost lever is which seats each teammate needs, not which plan.
AI image generation platform with a strong game-art community. Pricing: Free (150 daily tokens), Apprentice $12/mo, Artisan $30/mo, Maestro $60/mo. Popular with game developers, concept artists, and marketers who need consistent character generation and stylized art.
All plans compared
| Tier role | Plan | Figma monthly | Figma annual | Leonardo.ai monthly | Leonardo.ai annual |
|---|---|---|---|---|---|
| Free / starter | Starter / Free | Free | Free | Free | Free |
| Entry paid | Professional / Apprentice | $20 | $16 | $12 | $10 |
| Mid tier | — / Artisan | — | — | $30 | $24 |
| Pro / power | — / Maestro | — | — | $60 | $48 |
| Teams | Organization / — | $55 | $55 | — | — |
| Enterprise | Enterprise / — | $90 | $90 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Figma is worth it if… Figma is the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers. Professional covers most design teams; Organization adds design systems and SSO.
Leonardo.ai is worth it if… Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts. The pre-trained model library specialized for game art is a real differentiator vs Midjourney's general aesthetic.
Bottom line: Choose based on how you want to pay — Figma is per seat, Leonardo.ai is tiered.
Choose Figma over Leonardo.ai if…
Choose Figma if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Figma is built for: the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Leonardo.ai if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Leonardo.ai is built for: Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Figma | Leonardo.ai | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Tiered |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.