Figma vs Runway — Pricing, Plans, and Verified Costs (2026)
Figma starts at $20/mo. Runway uses custom pricing — request a quote to compare.
Browser-based design tool that killed Sketch (Mac-only) through real-time collaboration. Adobe tried to acquire for $20B in 2022; deal blocked by regulators. Figma IPO'd in 2025 at higher valuation than the failed Adobe deal. Now expanding into product management (FigJam whiteboards, Figma Slides). Priced per editor across three seat types (Collab $3, Dev $12, Full $16) — the real cost lever is which seats each teammate needs, not which plan.
Leader in AI video generation (Gen-3 Alpha, Gen-4). Pricing: Free (limited daily credits), Standard $15/mo (625 credits), Pro $35/mo (2,250 credits), Unlimited $95/mo (unlimited generations), Enterprise custom. Popular with filmmakers, marketers, and content creators producing AI-generated video at high quality.
All plans compared
| Tier role | Plan | Figma monthly | Figma annual | Runway monthly | Runway annual |
|---|---|---|---|---|---|
| Free / starter | Starter / Free | Free | Free | Free | Free |
| Entry paid | Professional / Standard | $20 | $16 | $15 | $12 |
| Mid tier | — / Pro | — | — | $35 | $28 |
| Pro / power | — / Unlimited | — | — | $95 | $76 |
| Teams | Organization / — | $55 | $55 | — | — |
| Enterprise | Enterprise | $90 | $90 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Figma is worth it if… Figma is the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers. Professional covers most design teams; Organization adds design systems and SSO.
Runway is worth it if… filmmakers and video-heavy content creators who need the highest-quality AI video generation available. Standard ($15) suits casual experimentation; Pro ($35) suits regular creator use; Unlimited ($95) suits professional filmmakers.
Bottom line: Choose based on how you want to pay — Figma is per seat, Runway is tiered.
Choose Figma over Runway if…
Choose Figma if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Figma is built for: the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Runway if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Runway is built for: filmmakers and video-heavy content creators who need the highest-quality AI video generation available.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Figma | Runway | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Tiered |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.