Figma vs Synthesia — Pricing, Plans, and Verified Costs (2026)
Figma starts at $20/mo. Synthesia uses custom pricing — request a quote to compare.
Browser-based design tool that killed Sketch (Mac-only) through real-time collaboration. Adobe tried to acquire for $20B in 2022; deal blocked by regulators. Figma IPO'd in 2025 at higher valuation than the failed Adobe deal. Now expanding into product management (FigJam whiteboards, Figma Slides). Priced per editor across three seat types (Collab $3, Dev $12, Full $16) — the real cost lever is which seats each teammate needs, not which plan.
AI avatar video platform — generate presenter-style videos from a script and a chosen AI avatar. Pricing: Starter $18/mo (10 mins video), Creator $64/mo (30 mins), Enterprise custom. Popular with corporate learning, internal comms, and marketing teams producing multilingual video content at scale.
All plans compared
| Tier role | Plan | Figma monthly | Figma annual | Synthesia monthly | Synthesia annual |
|---|---|---|---|---|---|
| Free / starter | Starter / — | Free | Free | — | — |
| Entry paid | Professional / Starter | $20 | $16 | $18 | $18 |
| Pro / power | — / Creator | — | — | $64 | $55 |
| Teams | Organization / — | $55 | $55 | — | — |
| Enterprise | Enterprise | $90 | $90 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Figma is worth it if… Figma is the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers. Professional covers most design teams; Organization adds design systems and SSO.
Synthesia is worth it if… enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language. Starter ($18/mo) is limited but usable; Creator ($64/mo) suits regular business use; Enterprise adds custom avatars + SSO.
Bottom line: Choose based on how you want to pay — Figma is per seat, Synthesia is tiered.
Choose Figma over Synthesia if…
Choose Figma if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Figma is built for: the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Synthesia if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Synthesia is built for: enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Figma | Synthesia | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Tiered |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.