Grafana vs ServiceNow — Pricing, Plans, and Verified Costs (2026)
Grafana starts at $19/mo. ServiceNow uses custom pricing — request a quote to compare.
See price history: Grafana · ServiceNow
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Grafana (Per Usage) — Grafana bills on usage — $19/mo Pro base + pay-per-metric/log/trace GB above free tier on top of a paid plan starting at $19/mo. The plan includes an allowance; anything beyond it is metered.
- ServiceNow (Unknown model) — ServiceNow bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Grafana Cloud packages open-source observability (Prometheus, Loki, Tempo, Pyroscope, k6) as a managed platform with unified metrics, logs, traces, profiles, and load testing. Free tier includes 14-day retention across all data types plus community support. Pro from $19/mo adds 13-month metrics retention + 30-day logs/traces/profiles + email support + pay-as-you-go usage above generous free allowances. Enterprise starts at $25K/year commit with premium support and Federal/BYO Cloud deployment.
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
All plans compared
| Tier role | Plan | Grafana monthly | Grafana annual | ServiceNow monthly | ServiceNow annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Pro / ITSM Foundation | $19 | $19 | $100 | $100 |
| Mid tier | — / ITSM Advanced | — | — | $200 | $200 |
| Pro / power | — / ITSM Prime | — | — | $300 | $300 |
| Enterprise | Enterprise / Now Platform Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Grafana is worth it if… Grafana Cloud is ideal for engineering teams who want open-source observability without operating the stack themselves. Best if you're comfortable with usage-based pricing that scales with metric volume rather than per-host commits.
ServiceNow is worth it if… large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Grafana over ServiceNow if…
Choose Grafana if…
- You want to pay only for actual usage (per usage, from $19/mo).
- You match the profile Grafana is built for: Grafana Cloud is ideal for engineering teams who want open-source observability without operating the stack themselves.
- You need a general-purpose developer & infrastructure option rather than a vertical-specific one.
Choose ServiceNow if…
- You're comfortable with ServiceNow's a free entry tier entry point.
- You match the profile ServiceNow is built for: large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools.
- You're building for field service.
At a glance
| Grafana | ServiceNow | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $19/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.