HeyGen vs Runway — Pricing, Plans, and Verified Costs (2026)
Both HeyGen and Runway use custom pricing — request quotes from each to compare.
AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.
Leader in AI video generation (Gen-3 Alpha, Gen-4). Pricing: Free (limited daily credits), Standard $15/mo (625 credits), Pro $35/mo (2,250 credits), Unlimited $95/mo (unlimited generations), Enterprise custom. Popular with filmmakers, marketers, and content creators producing AI-generated video at high quality.
All plans compared
| Tier role | Plan | HeyGen monthly | HeyGen annual | Runway monthly | Runway annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Creator / Standard | $29 | $24 | $15 | $12 |
| Mid tier | — / Pro | — | — | $35 | $28 |
| Pro / power | — / Unlimited | — | — | $95 | $76 |
| Teams | Team / — | $89 | $72 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HeyGen is worth it if… marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
Runway is worth it if… filmmakers and video-heavy content creators who need the highest-quality AI video generation available. Standard ($15) suits casual experimentation; Pro ($35) suits regular creator use; Unlimited ($95) suits professional filmmakers.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HeyGen over Runway if…
Choose HeyGen if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile HeyGen is built for: marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names).
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Runway if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Runway is built for: filmmakers and video-heavy content creators who need the highest-quality AI video generation available.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| HeyGen | Runway | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Custom | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | Tiered |
| Last verified | — | — |
| Full pricing | View full pricing | View full pricing |