JumpCloud vs ServiceNow — Pricing, Plans, and Verified Costs (2026)
JumpCloud starts at $19/mo. ServiceNow uses custom pricing — request a quote to compare.
See price history: JumpCloud · ServiceNow
Open directory platform combining identity management (SSO, MFA), device management (MDM for Mac/Windows/Linux), and password management in one tool. Positioned as the SMB-friendly alternative to running Okta + Jamf + LastPass separately. Distinctive for supporting Linux devices natively (rare among MDM tools) and offering a free tier for up to 10 users + 10 devices. Priced modularly ($11-$25/user/mo) or bundled in Platform ($19) or Platform Prime ($25). Popular with 20-500 person tech companies without dedicated IT ops. $2.56B valuation (2021 Series F).
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
All plans compared
| Tier role | Plan | JumpCloud monthly | JumpCloud annual | ServiceNow monthly | ServiceNow annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Device Management / ITSM Foundation | $11 | $11 | $100 | $100 |
| Mid tier 1 | Core Directory / ITSM Advanced | $15 | $15 | $200 | $200 |
| Mid tier 2 | Platform / — | $19 | $19 | — | — |
| Pro / power | Platform Prime / ITSM Prime | $25 | $25 | $300 | $300 |
| Enterprise | — / Now Platform Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
JumpCloud is worth it if… growing tech companies (10-500 employees) that need identity + device + password management in one tool — particularly if you're running Mac + Linux + Windows without dedicated IT staff. Free covers up to 10 users + 10 devices (real free tier); Core Directory adds unified identity for larger teams; Platform ($19/user) bundles everything (identity + MDM + apps + patching + password manager); Platform Prime ($25) adds 24/7 support and cert management.
ServiceNow is worth it if… large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose JumpCloud over ServiceNow if…
Choose JumpCloud if…
- You're comfortable with JumpCloud's from $19/mo entry point.
- You match the profile JumpCloud is built for: growing tech companies (10-500 employees) that need identity + device + password management in one tool — particularly if you're running Mac + Linux + Windows without dedicated IT staff.
- You need a general-purpose developer & infrastructure option rather than a vertical-specific one.
Choose ServiceNow if…
- You're comfortable with ServiceNow's a free entry tier entry point.
- You match the profile ServiceNow is built for: large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools.
- You're building for field service.
At a glance
| JumpCloud | ServiceNow | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $19/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.