Lucid Software vs Synthesia — Pricing, Plans, and Verified Costs (2026)
Lucid Software starts at $10/mo. Synthesia uses custom pricing — request a quote to compare.
See price history: Lucid Software · Synthesia
The visual collaboration platform bundling Lucidchart (diagrams, flowcharts, ERDs, network maps) + Lucidspark (whiteboarding) into one subscription. Positioned as the professional alternative to Miro (whiteboarding-first) + Visio (desktop diagramming) for teams that need both formal diagrams and casual brainstorming. Distinctive for its data-driven diagrams (auto-generate ERDs from database schemas, org charts from HRIS, network diagrams from cloud accounts). Priced $8-$10/user/mo across Free/Individual/Team plus custom Enterprise. Publicly discussed valuation $3B (2021 Series D). Serves 100M+ users including 99% of Fortune 500.
AI avatar video platform — generate presenter-style videos from a script and a chosen AI avatar. Pricing: Starter $18/mo (10 mins video), Creator $64/mo (30 mins), Enterprise custom. Popular with corporate learning, internal comms, and marketing teams producing multilingual video content at scale.
All plans compared
| Tier role | Plan | Lucid Software monthly | Lucid Software annual | Synthesia monthly | Synthesia annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Individual / Starter | $10 | $8 | $18 | $18 |
| Pro / power | — / Creator | — | — | $64 | $55 |
| Teams | Team / — | $12 | $10 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lucid Software is worth it if… teams (3-500 people) that need both formal diagrams (flowcharts, ERDs, network maps) AND brainstorming whiteboards in one subscription — particularly if Miro feels too casual and Visio feels too Microsoft-locked. Free covers 3 documents (personal); Individual for solo pros who need just diagrams OR whiteboard; Team ($10/user annual) bundles both plus real-time collaboration; Enterprise adds SSO + SCIM + advanced admin.
Synthesia is worth it if… enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language. Starter ($18/mo) is limited but usable; Creator ($64/mo) suits regular business use; Enterprise adds custom avatars + SSO.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lucid Software over Synthesia if…
Choose Lucid Software if…
- You're comfortable with Lucid Software's from $10/mo entry point.
- You match the profile Lucid Software is built for: teams (3-500 people) that need both formal diagrams (flowcharts, ERDs, network maps) AND brainstorming whiteboards in one subscription — particularly if Miro feels too casual and Visio feels too Microsoft-locked.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Synthesia if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Synthesia is built for: enterprises producing multilingual video content — employee training, product tutorials, internal comms — without hiring on-camera talent for every language.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Lucid Software | Synthesia | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $10/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | — | Tiered |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.