Make vs ServiceNow — Pricing, Plans, and Verified Costs (2026)
Make starts at $12/mo. ServiceNow uses custom pricing — request a quote to compare.
See price history: Make · ServiceNow
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Make (Per Usage) — Make bills on usage — Operations/credits per month on top of a paid plan starting at $12/mo. The plan includes an allowance; anything beyond it is metered.
- ServiceNow (Unknown model) — ServiceNow bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Visual workflow automation (formerly Integromat), positioned as the power-user alternative to Zapier. Distinctive for its visual scenario builder that handles complex multi-branch logic Zapier can't. Priced per operation with 1,000 free ops/month. Popular with developers, ops teams, and agencies who hit Zapier's complexity ceiling. Growing share from Zapier and losing some to n8n (self-hostable) as low-code automation splinters into three tiers by user sophistication.
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
All plans compared
| Tier role | Plan | Make monthly | Make annual | ServiceNow monthly | ServiceNow annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Core / ITSM Foundation | $12 | $9 | $100 | $100 |
| Mid tier | — / ITSM Advanced | — | — | $200 | $200 |
| Pro / power | Pro / ITSM Prime | $21 | $16 | $300 | $300 |
| Teams | Teams / — | $38 | $29 | — | — |
| Enterprise | Enterprise / Now Platform Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Make is worth it if… ops-savvy solopreneurs and small teams that need visual automation across hundreds of apps — particularly if you value flexibility over Zapier's simplicity. Free tier covers 1,000 ops/month; Core adds more ops and premium apps; Pro adds priority execution; Teams adds team collaboration.
ServiceNow is worth it if… large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Make over ServiceNow if…
Choose Make if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Make is built for: ops-savvy solopreneurs and small teams that need visual automation across hundreds of apps — particularly if you value flexibility over Zapier's simplicity.
- You need a general-purpose developer & infrastructure option rather than a vertical-specific one.
Choose ServiceNow if…
- You're comfortable with ServiceNow's a free entry tier entry point.
- You match the profile ServiceNow is built for: large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools.
- You're building for field service.
At a glance
| Make | ServiceNow | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $12/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.