Moz Local vs Whitespark Local Citation Finder — Pricing, Plans, and Verified Costs (2026)
Moz Local starts at $20/mo. Whitespark Local Citation Finder starts at $33/mo. Moz Local is $13/mo cheaper on the entry tier than Whitespark Local Citation Finder.
See price history: Moz Local · Whitespark Local Citation Finder
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
All plans compared
| Tier role | Plan | Moz Local monthly | Moz Local annual | Whitespark Local Citation Finder monthly | Whitespark Local Citation Finder annual |
|---|---|---|---|---|---|
| Entry paid | Lite / Professional | $20 | $16.58 | $41 | $41 |
| Mid tier | Preferred / — | $30 | $24.92 | — | — |
| Pro / power | Elite / Agency | $40 | $33.25 | $49 | $49 |
| Teams | — / Small Business | — | — | $33 | $33 |
| Enterprise | Enterprise | Custom | Custom | $149 | $149 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Moz Local is worth it if… multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext. Lite covers basic listing management; Preferred adds review management; Elite adds reputation monitoring.
Whitespark Local Citation Finder is worth it if… local SEO agencies and multi-location businesses that need targeted citation discovery + tracking — particularly if you already have rank tracking elsewhere and just need citations. Small Business covers most agency work; Professional adds more citations; Agency scales team access.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Moz Local over Whitespark Local Citation Finder if…
Choose Moz Local if…
- You're comfortable with Moz Local's from $20/mo entry point.
- You match the profile Moz Local is built for: multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Whitespark Local Citation Finder if…
- You're comfortable with Whitespark Local Citation Finder's from $33/mo entry point.
- You match the profile Whitespark Local Citation Finder is built for: local SEO agencies and multi-location businesses that need targeted citation discovery + tracking — particularly if you already have rank tracking elsewhere and just need citations.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Moz Local | Whitespark Local Citation Finder | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $20/mo | $33/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about Moz Local and Whitespark Local Citation Finder
- How much does Moz Local cost in 2026?
- Does Moz Local have a free plan?
- How often does Moz Local change prices?
- What are the best Moz Local alternatives in 2026?
- How much does Whitespark Local Citation Finder cost in 2026?
- Does Whitespark Local Citation Finder have a free plan?
- How often does Whitespark Local Citation Finder change prices?
- What are the best Whitespark Local Citation Finder alternatives in 2026?