Moz Local vs Whitespark Local Citation Finder: Pricing Comparison (2026)
Moz Local starts at $16/mo. Whitespark Local Citation Finder starts at $33/mo. Moz Local is $17/mo cheaper on the entry tier than Whitespark Local Citation Finder.
See price history: Moz Local · Whitespark Local Citation Finder
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
All plans compared
| # | Plan | Moz Local monthly | Moz Local annual | Whitespark Local Citation Finder monthly | Whitespark Local Citation Finder annual |
|---|---|---|---|---|---|
| 1 | Lite / Small Business | 14 | 14 | 33 | 33 |
| 2 | Preferred / Professional | 22 | 22 | 41 | 41 |
| 3 | Elite / Agency | 33 | 33 | 49 | 49 |
| 4 | Enterprise | — | — | 149 | 149 |
What each is best for
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
At a glance
| Moz Local | Whitespark Local Citation Finder | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $16/mo | $33/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | August 14, 2026 | August 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 29, 2026. Tracked daily.
Frequently asked questions
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Common questions about Moz Local and Whitespark Local Citation Finder
- How much does Moz Local cost in 2026?
- Does Moz Local have a free plan?
- How often does Moz Local change prices?
- What are the best Moz Local alternatives in 2026?
- How much does Whitespark Local Citation Finder cost in 2026?
- Does Whitespark Local Citation Finder have a free plan?
- How often does Whitespark Local Citation Finder change prices?
- What are the best Whitespark Local Citation Finder alternatives in 2026?