Moz Local vs Whitespark Local Rank Tracker — Pricing, Plans, and Verified Costs (2026)
Moz Local starts at $20/mo. Whitespark Local Rank Tracker starts at $14/mo. Whitespark Local Rank Tracker is $6/mo cheaper on the entry tier than Moz Local.
See price history: Moz Local · Whitespark Local Rank Tracker
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Whitespark's local rank tracking product — tracks Google Business Profile + Google Maps rankings across multiple locations and keywords, distinct from its Local Ranking Grids product (which measures rank across geographic grid points for a single location). Positioned as the affordable alternative to BrightLocal or Local Falcon for agencies serving multi-location clients. Plans range $14-$200/month depending on locations and keywords tracked. Multi-product vendor: Whitespark also sells Local Citation Finder, Local Platform, Ranking Grids, Reputation Builder as separate products (see other Whitespark records).
All plans compared
| Tier role | Plan | Moz Local monthly | Moz Local annual | Whitespark Local Rank Tracker monthly | Whitespark Local Rank Tracker annual |
|---|---|---|---|---|---|
| Entry paid | Lite / Professional | $20 | $16.58 | $50 | $50 |
| Mid tier | Preferred / — | $30 | $24.92 | — | — |
| Pro / power | Elite / Agency | $40 | $33.25 | $100 | $100 |
| Teams | — / Small Business | — | — | $14 | $14 |
| Enterprise | Enterprise | Custom | Custom | $200 | $200 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Moz Local is worth it if… multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext. Lite covers basic listing management; Preferred adds review management; Elite adds reputation monitoring.
Whitespark Local Rank Tracker is worth it if… local SEO agencies and multi-location businesses that need affordable Google Maps + GBP rank tracking without a full-suite subscription — particularly if BrightLocal or Local Falcon feel overpriced. Small Business handles single-location tracking; higher tiers add locations, keywords, and client-facing reports.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Moz Local over Whitespark Local Rank Tracker if…
Choose Moz Local if…
- You're comfortable with Moz Local's from $20/mo entry point.
- You match the profile Moz Local is built for: multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Whitespark Local Rank Tracker if…
- You're comfortable with Whitespark Local Rank Tracker's from $14/mo entry point.
- You match the profile Whitespark Local Rank Tracker is built for: local SEO agencies and multi-location businesses that need affordable Google Maps + GBP rank tracking without a full-suite subscription — particularly if BrightLocal or Local Falcon feel overpriced.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Moz Local | Whitespark Local Rank Tracker | |
|---|---|---|
| Free plan | No | No |
| Entry price | $20/mo | $14/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.
Frequently asked questions
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Common questions about Moz Local and Whitespark Local Rank Tracker
- How much does Moz Local cost in 2026?
- Does Moz Local have a free plan?
- How often does Moz Local change prices?
- What are the best Moz Local alternatives in 2026?
- How much does Whitespark Local Rank Tracker cost in 2026?
- Does Whitespark Local Rank Tracker have a free plan?
- How often does Whitespark Local Rank Tracker change prices?
- What are the best Whitespark Local Rank Tracker alternatives in 2026?