Moz Local vs Whitespark Local Rank Tracker: Pricing Comparison (2026)
Moz Local starts at $16/mo. Whitespark Local Rank Tracker starts at $14/mo. Whitespark Local Rank Tracker is $2/mo cheaper on the entry tier than Moz Local.
See price history: Moz Local · Whitespark Local Rank Tracker
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Whitespark's local rank tracking product — tracks Google Business Profile + Google Maps rankings across multiple locations and keywords, distinct from its Local Ranking Grids product (which measures rank across geographic grid points for a single location). Positioned as the affordable alternative to BrightLocal or Local Falcon for agencies serving multi-location clients. Plans range $14-$200/month depending on locations and keywords tracked. Multi-product vendor: Whitespark also sells Local Citation Finder, Local Platform, Ranking Grids, Reputation Builder as separate products (see other Whitespark records).
All plans compared
| # | Plan | Moz Local monthly | Moz Local annual | Whitespark Local Rank Tracker monthly | Whitespark Local Rank Tracker annual |
|---|---|---|---|---|---|
| 1 | Lite / Small Business | 14 | 14 | 14 | 14 |
| 2 | Preferred / Professional | 22 | 22 | ~50 | ~50 |
| 3 | Elite / Agency | 33 | 33 | ~100 | ~100 |
| 4 | Enterprise | — | — | 200 | 200 |
What each is best for
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Whitespark's local rank tracking product — tracks Google Business Profile + Google Maps rankings across multiple locations and keywords, distinct from its Local Ranking Grids product (which measures rank across geographic grid points for a single location). Positioned as the affordable alternative to BrightLocal or Local Falcon for agencies serving multi-location clients. Plans range $14-$200/month depending on locations and keywords tracked. Multi-product vendor: Whitespark also sells Local Citation Finder, Local Platform, Ranking Grids, Reputation Builder as separate products (see other Whitespark records).
At a glance
| Moz Local | Whitespark Local Rank Tracker | |
|---|---|---|
| Free plan | — | — |
| Entry price | $16/mo | $14/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | August 14, 2026 | August 20, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 20, 2026. Tracked daily.