Moz Local vs Yext — Pricing, Plans, and Verified Costs (2026)
Moz Local starts at $20/mo. Yext uses custom pricing — request a quote to compare.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
The enterprise digital-presence-management platform (formerly known as the location-listings company), publicly traded (YEXT). Positioned as the alternative to Moz Local and BrightLocal for multi-location brands with 10+ locations. Distinctive for pushing structured business info (hours, menus, services) to 100+ publishers via API, plus AI-answer platforms (they call this 'Answers'). Starts $199/mo per location; enterprise contracts run $50K-$500K+/yr for chains. Real cost bloat: per-location licensing scales linearly.
All plans compared
| Tier role | Plan | Moz Local monthly | Moz Local annual | Yext monthly | Yext annual |
|---|---|---|---|---|---|
| Entry paid | Lite / — | $20 | $16.58 | — | — |
| Mid tier | Preferred / — | $30 | $24.92 | — | — |
| Pro / power | Elite / — | $40 | $33.25 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Moz Local is worth it if… multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext. Lite covers basic listing management; Preferred adds review management; Elite adds reputation monitoring.
Yext is worth it if… large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories. Custom-quoted by location count + modules; typical enterprise contracts $10K-$500K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Moz Local over Yext if…
Choose Moz Local if…
- You're comfortable with Moz Local's from $20/mo entry point.
- You match the profile Moz Local is built for: multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Yext if…
- You're comfortable with Yext's custom pricing entry point.
- You match the profile Yext is built for: large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Moz Local | Yext | |
|---|---|---|
| Free plan | No | No |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | September 13, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.