OpenObserve vs ServiceNow — Pricing, Plans, and Verified Costs (2026)
Both OpenObserve and ServiceNow use custom pricing — request quotes from each to compare.
See price history: OpenObserve · ServiceNow
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- OpenObserve (Per Usage) — OpenObserve bills purely on usage — $0.50/GB ingest + $0.01/GB query (30% off annual, no per-seat fees). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- ServiceNow (Unknown model) — ServiceNow bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
OpenObserve is a Datadog/Splunk/New Relic alternative positioned on transparent pay-as-you-go pricing with no per-seat or per-host fees. Cloud PAYG: $0.50/GB ingestion + $0.01/GB query (30% off with annual commit). Includes 15-month metrics retention + 30-day non-metrics retention default. Enterprise adds SSO/RBAC, AI SRE agent, BYO bucket infinite retention. Self-hosted OSS is free; Self-hosted Enterprise free up to 50GB/day.
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
All plans compared
| Tier role | Plan | OpenObserve monthly | OpenObserve annual | ServiceNow monthly | ServiceNow annual |
|---|---|---|---|---|---|
| Free / starter | Cloud Professional (PAYG) / — | Free | Free | — | — |
| Entry paid | — / ITSM Foundation | — | — | $100 | $100 |
| Mid tier | — / ITSM Advanced | — | — | $200 | $200 |
| Pro / power | — / ITSM Prime | — | — | $300 | $300 |
| Enterprise | Cloud Enterprise / Now Platform Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
OpenObserve is worth it if… OpenObserve is ideal for teams migrating off Datadog, Splunk, or New Relic who want radically transparent pay-per-GB pricing with no seat fees. Best if your telemetry cost is dominated by log and metric volume rather than user count.
ServiceNow is worth it if… large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose OpenObserve over ServiceNow if…
Choose OpenObserve if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile OpenObserve is built for: ideal for teams migrating off Datadog, Splunk, or New Relic who want radically transparent pay-per-GB pricing with no seat fees.
- You need a general-purpose developer & infrastructure option rather than a vertical-specific one.
Choose ServiceNow if…
- You're comfortable with ServiceNow's a free entry tier entry point.
- You match the profile ServiceNow is built for: large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools.
- You're building for field service.
At a glance
| OpenObserve | ServiceNow | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | Free | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Verified August 18, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.