Runway vs Tavus — Pricing, Plans, and Verified Costs (2026)
Both Runway and Tavus use custom pricing — request quotes from each to compare.
Leader in AI video generation (Gen-3 Alpha, Gen-4). Pricing: Free (limited daily credits), Standard $15/mo (625 credits), Pro $35/mo (2,250 credits), Unlimited $95/mo (unlimited generations), Enterprise custom. Popular with filmmakers, marketers, and content creators producing AI-generated video at high quality.
AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.
All plans compared
| Tier role | Plan | Runway monthly | Runway annual | Tavus monthly | Tavus annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Standard / Hobbyist | $15 | $12 | $39 | $39 |
| Mid tier | Pro / Starter | $35 | $28 | $375 | $300 |
| Pro / power | Unlimited / Growth | $95 | $76 | $700 | $560 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Runway is worth it if… filmmakers and video-heavy content creators who need the highest-quality AI video generation available. Standard ($15) suits casual experimentation; Pro ($35) suits regular creator use; Unlimited ($95) suits professional filmmakers.
Tavus is worth it if… sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Runway over Tavus if…
Choose Runway if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Runway is built for: filmmakers and video-heavy content creators who need the highest-quality AI video generation available.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Tavus if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Tavus is built for: sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Runway | Tavus | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | Custom | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | Tiered |
| Last verified | — | — |
| Full pricing | View full pricing | View full pricing |