Whitespark Local Citation Finder vs Whitespark Local Rank Tracker — Pricing, Plans, and Verified Costs (2026)

TL;DR

Whitespark Local Citation Finder starts at $33/mo. Whitespark Local Rank Tracker starts at $14/mo. Whitespark Local Rank Tracker is $19/mo cheaper on the entry tier than Whitespark Local Citation Finder.

Pricing under review

See price history: Whitespark Local Citation Finder · Whitespark Local Rank Tracker

Starts at
$33/mo

Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).

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Starts at
$14/mo

Whitespark's local rank tracking product — tracks Google Business Profile + Google Maps rankings across multiple locations and keywords, distinct from its Local Ranking Grids product (which measures rank across geographic grid points for a single location). Positioned as the affordable alternative to BrightLocal or Local Falcon for agencies serving multi-location clients. Plans range $14-$200/month depending on locations and keywords tracked. Multi-product vendor: Whitespark also sells Local Citation Finder, Local Platform, Ranking Grids, Reputation Builder as separate products (see other Whitespark records).

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All plans compared

Tier rolePlanWhitespark Local Citation Finder monthlyWhitespark Local Citation Finder annualWhitespark Local Rank Tracker monthlyWhitespark Local Rank Tracker annual
Entry paidProfessional$41$41$50$50
Pro / powerAgency$49$49$100$100
TeamsSmall Business$33$33$14$14
EnterpriseEnterprise$149$149$200$200

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Whitespark Local Citation Finder logo
Whitespark Local Citation Finder

Whitespark Local Citation Finder is worth it if… local SEO agencies and multi-location businesses that need targeted citation discovery + tracking — particularly if you already have rank tracking elsewhere and just need citations. Small Business covers most agency work; Professional adds more citations; Agency scales team access.

Whitespark Local Rank Tracker logo
Whitespark Local Rank Tracker

Whitespark Local Rank Tracker is worth it if… local SEO agencies and multi-location businesses that need affordable Google Maps + GBP rank tracking without a full-suite subscription — particularly if BrightLocal or Local Falcon feel overpriced. Small Business handles single-location tracking; higher tiers add locations, keywords, and client-facing reports.

Bottom line: Similar positioning, closer to a preference call than a strategic one.

Choose Whitespark Local Citation Finder over Whitespark Local Rank Tracker if…

Choose Whitespark Local Citation Finder if…

  • You're comfortable with Whitespark Local Citation Finder's from $33/mo entry point.
  • You match the profile Whitespark Local Citation Finder is built for: local SEO agencies and multi-location businesses that need targeted citation discovery + tracking — particularly if you already have rank tracking elsewhere and just need citations.
  • You need a general-purpose marketing & email option rather than a vertical-specific one.

Choose Whitespark Local Rank Tracker if…

  • You're comfortable with Whitespark Local Rank Tracker's from $14/mo entry point.
  • You match the profile Whitespark Local Rank Tracker is built for: local SEO agencies and multi-location businesses that need affordable Google Maps + GBP rank tracking without a full-suite subscription — particularly if BrightLocal or Local Falcon feel overpriced.
  • You need a general-purpose marketing & email option rather than a vertical-specific one.

At a glance

Whitespark Local Citation FinderWhitespark Local Rank Tracker
Free plan Yes No
Entry price$33/mo$14/mo
Enterprise available Yes Yes
Pricing model——
VerificationPricing under reviewPricing under review
Full pricingView full pricing View full pricing

Pricing last verified September 28, 2026. Tracked daily.

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