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Tavus

Tavus · Design & Creative

AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.

In other words, Tavus is worth it for sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns. Downside: expensive vs Synthesia/HeyGen; only makes sense when personalized-at-scale is the specific need.

📈 See price history Visit website

Pricing summary

Starting price
Custom
Pricing model
Tiered

Per user / per month

Key limit
Varies by plan

Depends on tier

Additional fees
Varies

Auto-verified 2026-09-19 from training data. Personalized-at-scale differentiator. SKILL to reconfirm.

Free trial
No

Not applicable

Pricing verified for United States.View full pricing details on Tavus's website
Machine-readable pricing: pricing.md ↓
Alternatives to consider

Just want AI avatar video (not personalized-at-scale)? Synthesia or HeyGen. Marketing video without avatars? Runway or Pika. Text-only outbound personalization? Regie.ai or Copy.ai.

All plans

See a plain-English answer to “How much does Tavus cost?” →

PlanMonthlyAnnualKey limit
HobbyistEntry tier
$39
$39
25 min video generation/mo
Starter
$375
$300Save 20%
300 min/mo + API access
Growth
$700
$560Save 20%
500 min/mo + priority
Enterprise
Custom
Custom
volume + dedicated support

Tier prices · View source →

Price history

Price tracking is just getting started for Tavus. Full history will build as we log changes. See what we have so far →

Common questions about Tavus

Is Tavus worth it?
Tavus is worth it for sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
What are the pricing tiers of Tavus?
Tavus has 4 plans: Hobbyist ($39/mo), Starter ($375/mo), Growth ($700/mo), Enterprise (custom).
How is Tavus priced — per usage or subscription?
Tavus is priced tiered. You pay a recurring subscription rather than metered usage.

Frequently asked questions

About Tavus pricing.

Tavus does not publish standard pricing. Pricing is quoted per customer based on requirements.

At a glance

Pricing transparency
Public

Not the right fit?

See alternatives to Tavus