ActiveCampaign Marketing Starter vs Mailerlite: Pricing Comparison (2026)
ActiveCampaign Marketing Starter starts at $19/mo. Mailerlite starts at $12/mo. Mailerlite is $7/mo cheaper on the entry tier than ActiveCampaign Marketing Starter.
See price history: ActiveCampaign Marketing Starter · Mailerlite
Marketing automation platform positioned as the mid-market alternative to HubSpot Marketing Hub and Mailchimp — more powerful than Mailchimp, cheaper than HubSpot. Distinctive for its automation depth (multi-step workflows, conditional logic) available at lower tiers than competitors. Priced per contact starting at $15/mo (Lite tier). Popular with agencies managing client marketing and SMB e-commerce teams.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | ActiveCampaign Marketing Starter monthly | ActiveCampaign Marketing Starter annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Starter / Free | 19 | 15 | 0 | 0 |
| 2 | Plus / Comfort | — | 49 | 12 | 12 |
| 3 | Pro / Power | — | 79 | custom | custom |
| 4 | Enterprise | — | 145 | — | — |
What each is best for
Marketing automation platform positioned as the mid-market alternative to HubSpot Marketing Hub and Mailchimp — more powerful than Mailchimp, cheaper than HubSpot. Distinctive for its automation depth (multi-step workflows, conditional logic) available at lower tiers than competitors. Priced per contact starting at $15/mo (Lite tier). Popular with agencies managing client marketing and SMB e-commerce teams.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
At a glance
| ActiveCampaign Marketing Starter | Mailerlite | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $19/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | July 23, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.