Marketing & EmailPublicPricing under review

Mailchimp Pricing

Mailchimp · Marketing & Email

The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.

In other words, Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation. Very easy setup. Native integrations with Shopify, WooCommerce, Canva, and 300+ tools. Downside: per-contact pricing scales aggressively past 2K subscribers (often cheaper alternatives at that scale), and Intuit ownership has slowed feature velocity.

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Pricing summary

Starting price

$13/mo

Entry plan; usage billed on top

Pricing model

Per Usage

Plan fee + usage

Key limit

contacts

Main metered limit

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Mailchimp's website

Machine-readable pricing: pricing.md ↓

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CDPs that sync to Mailchimp

Hightouch

RudderStack

Segment

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Alternatives to consider

E-commerce with product-triggered flows? Pick Klaviyo. Creator-focused? ConvertKit or Beehiiv. Small list on tight budget? Mailerlite (free tier is bigger).

All plans

See a plain-English answer to “How much does Mailchimp cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	—	250 contacts, 500 sends/mo
EssentialsEntry tier	$13	—	500 contacts, 5K sends/mo
Standard	$20	—	500 contacts, multi-step automation
Premium	$350	—	up to 10K contacts

Pricing under review · View source →

View price history →

Price history

Price tracking is just getting started for Mailchimp. Full history will build as we log changes. See what we have so far →

Common questions about Mailchimp

Is Mailchimp worth it?: Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
What are the pricing tiers of Mailchimp?: Mailchimp has 4 plans: Free (free), Essentials ($13/mo), Standard ($20/mo), Premium ($350/mo).
Does Mailchimp offer annual discounts?: Yes. Paying annually brings the entry plan from $13/month down to $10/month — about 23% cheaper.

Frequently asked questions

About Mailchimp pricing.

Mailchimp pricing starts at $13/month on monthly billing, or $10/month if billed annually — a 23% saving. Mailchimp offers 4 paid plans in total, ranging from $13 to $350/month. Enterprise pricing is custom-quoted.

Mailchimp offers a free plan with limitations, but no separate free trial of paid tiers.

Mailchimp has 4 publicly-priced tiers as of September 27, 2026:
• Free — free. 250 contacts, 500 sends/mo.
• Essentials — $13/mo. 500 contacts, 5K sends/mo.
• Standard — $20/mo. 500 contacts, multi-step automation.
• Premium — $350/mo. up to 10K contacts.

Mailchimp's pricing has been stable since Oct 12, 2026. See full history at /tools/mailchimp/price-history.

Mailchimp sits in the mid-range for Marketing & Email tools. Of the 31 we track with published entry prices, 8 are cheaper and 22 are more expensive. Entry price is $13/month vs. a category median of $29/month.