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Marketing & EmailPublic
Mailchimp
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Starts at
$13/mo
$10/mo billed annually
Annual discount
Save 23% with annual billing
Free planPer UsageBothEnterprise available
All plans
Full tier structure not yet published — check back soon.
At a glance
- Key limit metric
- contacts
- Pricing transparency
- Public
Integrations
Integrates and connects
API access
Yes
Zapier / Make native
Yes
Ease of use
Easy
Key integrations
ShopifyWooCommerceCanvaQuickBooksSalesforce
Frequently asked questions
About Mailchimp pricing.
Not the right fit?
See alternatives to Mailchimp