Airtable vs Heap — Pricing, Plans, and Verified Costs (2026)
Airtable starts at $24/mo. Heap starts at $300/mo. Airtable is $276/mo cheaper on the entry tier than Heap.
Spreadsheet-database hybrid, valued $11B private. Positioned as the alternative to Excel + Access + Notion for teams building custom workflow apps without engineering. Distinctive for its "database that looks like a spreadsheet" positioning that made no-code databases accessible to non-technical users. Free tier is functional; paid tiers add automation, API access, and larger record limits. Pricing has increased steadily since 2022 as Airtable pivots toward enterprise use cases.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
All plans compared
| Tier role | Plan | Airtable monthly | Airtable annual | Heap monthly | Heap annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Business / Growth | $54 | $45 | $300 | $300 |
| Teams | Team / — | $24 | $20 | — | — |
| Enterprise | Enterprise Scale / Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Airtable is worth it if… Airtable is worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits. Team covers most non-technical teams; Business adds advanced permissions and higher record limits.
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Airtable over Heap if…
Choose Airtable if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Airtable is built for: worth it over Google Sheets or a coded database if your ops, marketing, or product team is spreadsheet-fluent but hitting Excel's collaboration and structure limits.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Airtable | Heap | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $24/mo | $300/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | — |
| Last verified | September 19, 2026 | September 15, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.